Over 1,000 people celebrated the special first moment with Saigon Special Beer

Hanoi , November 9th – Saigon Special Beer, a renowned brand of Saigon Beer, Alcohol and Beverage Corporation ( SABECO ), held its “Special Night – The Whole World Cheers For Your Special First Moment” event, attracting over 1,000 participants. A prestigious event celebrating memorable first moments in life, Special Night offered consumers emotionally rich experiences of friendship, personal achievements, and the joy of enjoying internationally-standard beer, along with a performance by rapper BinZ and the first official appearance in Vietnam of Korean artist and actor Jung Ilwoo.

Special Night - The whole world celebrates you! Carrying the message "Special Taste for Special Occasions," the Special Night event series aims to honor customers' memorable experiences with Saigon Special Beer. With the theme "First Moments," the Hanoi event provided a vibrant space for attendees to reminisce about memorable milestones in their lives, celebrating those moments through images and personalized messages displayed on the event's LED screen. Notably, actor Jung Ilwoo, famous for dramas such as *High Kick!*, *Moon Embracing the Sun*, *Night Watchman*, *Haechi Era*, etc., was also present to share about his first trip to Vietnam in April 2024, and how he discovered Saigon Special Beer during that memorable journey. "I am very happy to be a part of today's event to share these first moments with you all," Jung Ilwoo said. “Returning to Vietnam this time brings back many wonderful memories from my first visit, as well as Saigon Special Beer – a unique and unforgettable flavor from the first taste. I hope Special Night will be a unique and memorable experience for everyone present tonight.” The event successfully attracted over 1,000 attendees who immersed themselves in rapper BinZ's “Special Night” performance. This was the first time the rapper performed a song he composed specifically for special moments in his life. In addition, with the participation of many famous artists such as Soobin Hoang Son, Vu, Trang Phap, Dustin Nguyen, and DJ Woke Up, the event was also an unforgettable reunion, filled with joy and connection among the attendees. An innovative brand with a mission to celebrate special moments for Vietnamese people. Since its relaunch in 2022, Saigon Special Beer has continuously achieved impressive milestones such as winning a silver medal at the World Beer Awards (UK) 2023, the World Beer Championships organized by the Beverage Testing Institute (USA), and the World Beer Awards 2024, thereby contributing to affirming its international quality standards in today's competitive environment. These achievements on the international stage are proof of the unique flavor of Saigon Special Beer, brewed from Yakima hops and using modern Dry Hopping brewing techniques. Over time, Saigon Special Beer has also continuously innovated its marketing activities to strengthen its connection with young consumers, and the "Special Night" program is one of the important touchpoints to promote that connection. These renewal efforts have contributed to reaffirming SABECO's commitment and that of the Saigon Beer brand in general to providing high-quality products to consumers, thereby consolidating the company's leading position in Vietnam and strengthening the brand's presence in the international market. Ms. Patsy Lim, Deputy General Director in charge of Marketing and Communications at SABECO , shared at the event: “With the message 'Special Taste for Special Occasions,' Saigon Special Beer celebrates the most memorable moments of our customers. Tonight's event was born from that special connection between our brand and consumers. I am moved to witness our product being warmly received and playing a special role in the memories of many people, especially Jung Ilwoo - who traveled a long distance to Vietnam and fell in love with this country and Saigon Special Beer.” Following the first event in Hanoi, the next event, themed “Special Night - The Whole World Cheers for Your Special Friendship,” will take place in Vung Tau on November 23rd. Consumers can participate in minigames on the Saigon Beer fanpage to win tickets to attend.

Source: http://www.sabeco.com.vn/truyen-thong/tin-tuc-su-kien/hon-1000-nguoi-chuc-mung-khoanh-khac-dau-tien-dac-biet-voi-bia-saigon-special