In recent years, brands in the market in general, and car manufacturers in particular, have tended to get closer to customers through brand experience activities and events. These events are not only opportunities for brands to introduce their products but also for customers to experience and feel the value that the brand brings. Through activities such as test drives, exhibition visits, and art performances, customers can directly interact with the brand's products and services. This helps create lasting impressions and strengthens customer loyalty to the brand. Furthermore, these events provide an opportunity for customers to meet, socialize, and share experiences with each other, creating a close-knit consumer community. 
Hyundai Experience Day is an annual event organized by HTV to express gratitude to customers who have used and continue to use Hyundai products and services. This is the second year the program has been held, following its first event in Hanoi . With the theme "Overcoming Limits," the two-day event for customers in Ho Chi Minh City made a strong impression with its boundless creativity in experiential activities, creating excitement and enthusiasm for participants. Over the two days of the event, more than 15,000 customers registered and participated in the experiential activities. The gymkhana activity attracted 136 drivers challenging their driving skills, while 480 people experienced hot air balloon rides. The vibrant music festival attracted nearly 6,000 attendees, enjoying the festive atmosphere with performances by Truc Nhan, Isaac, Erik, Rhyder, Lam Bao Ngoc, and My My. Dozens of customers received lucky draw prizes directly from the artist, with one customer winning an iPhone 16 Pro Max. 
IONIQ 5 N Drift Spec: The Star of the Event. The highlight of the event undoubtedly belonged to the IONIQ 5 N, Hyundai's most powerful high-performance electric vehicle to date. With a spectacular drift and expert driving, the IONIQ 5 N Drift Spec demonstrated its impressive power and performance. Customers had unforgettable experiences sitting in the car and feeling the speed and precision in every turn. 
Furthermore, the car became the highlight of the night, performing an impressive tire-burning stunt during Rhyder's performance. This was the first time a music event in Vietnam had incorporated such a spectacular drift performance. The youthful, exhilarating spirit of pushing boundaries was combined and spread, creating a vibrant atmosphere. 
Elantra Gymkhana Tournament: A Skill-Challenging Race Alongside the IONIQ 5 N Drift Spec, the Elantra Gymkhana tournament also attracted considerable interest. With a specially designed track and guidance from outstanding driver Tong Dong Khue, drivers had the opportunity to showcase their agile and precise driving skills. Both the Elantra N-Line and Elantra N models were used in the competition, offering exciting challenges and valuable prizes for top performers. Exploring the City from Above with a Hot Air Balloon Another unique experience at the event was a hot air balloon ride. Customers had the chance to admire the panoramic view of Ho Chi Minh City from above, a novel and exciting perspective. Thousands lined up to experience this activity. However, for safety reasons, the two hot air balloons were unable to accommodate everyone. Customers who weren't lucky enough to experience it, though a little disappointed, happily said that watching the hot air balloons rise above the city sky was also a delightful experience. The "Overcoming All Limits" music night exploded with excitement. With the theme "Overcoming All Limits," the Hyundai Experience Day music night became a top-tier musical event, attracting nearly 6,000 attendees. The stage was filled with emotion, featuring leading artists such as Truc Nhan, Isaac, Erik, Rhyder, Lam Bao Ngoc, and My My. Each performance was an emotional journey, inspiring the audience with the spirit of constantly conquering and overcoming all boundaries. 
In particular, the atmosphere of the music night was further enhanced by the lucky draw program. Dozens of customers received valuable gifts from the artists, with the most notable being a lucky customer winning an iPhone 16 Pro Max – a symbol of technology and innovation. The exhibition space and experience were impressive. The exhibition area included all Hyundai automotive products, divided into passenger car and commercial vehicle sections, and also promoted a green living trend with products using environmentally friendly engines such as all-electric EVs. In addition, for the first time in Vietnam, Hyundai Thanh Cong officially brought to customers an exhibition space showcasing the sporty N-Motorsport and the luxurious and elegant Genesis. Each display area was set up according to the personality of each product, providing unique and unprecedented experiences for customers. 
Customers attending the event will also visit booths showcasing genuine parts and accessories from premium partner brands such as 3M, Shell, Red & Blue Charge, etc., helping them choose the best products to complement their vehicles. Beyond visiting the exhibition, attendees can also test drive various car models and experience the unique features of the products. “Buy a New Car - Win Your Dream Car”: A token of gratitude from Hyundai Thanh Cong. From October 1st, 2024 to November 30th, 2024, Hyundai Thanh Cong Vietnam launched a special lucky draw program for all customers purchasing vehicles at its 71 authorized dealerships nationwide. With attractive prizes, the program attracted over 10,000 valid raffle tickets, demonstrating the interest and trust of customers in the Hyundai brand. 
The prize structure includes:- 03 Grand Prizes : 03 Hyundai models: Hyundai Custin, Hyundai Venue, and Hyundai Grand i10.
- 09 First Prize : Side-by-Side Refrigerator.
- 15 Second Prizes : 75-inch Smart TVs.
- 30 Third Prizes : Air purifiers.
Vietnam.vn
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