Traditional business difficulties

In the current era of technological development, the trend of online shopping and consumption is increasingly growing, traditional business activities are facing many difficulties and challenges. Changing business methods is necessary, but not everyone can keep up with the trend of the times.

Deserted, desolate… this is the scene that happens every day at the Central Market of Son La City. Clothes, shoes and many other items are quite diverse and abundant, only customers are absent. Mrs. Dinh’s brocade stall seems to have more customers but the revenue is not worth much.

Ms. AN NHUC DINH - Trader at Son La City Central Market: In the past, when there were no online products, the number of villagers coming here to buy was quite large. Since online sales began, the number of customers has decreased significantly, and is decreasing more and more. Compared to about 10 years ago, if it was 10 parts, now it is only 1-2 parts, and the buying and selling speed is even slower. If before, we could sell 1 million or more a day, now there are days when we can sell less than 100 thousand including capital and profit.

At this market, there are people who have been selling here for 20-30 years, others for 5-7 years. Traditional customers are getting fewer and fewer, revenue is also decreasing a lot, but many people still try to stay, partly because they are used to the job, partly because they are afraid of change.

Ms. LE THI MINH HANH - Trader at Son La City Central Market: I have been selling for more than 20 years, the number of customers has decreased a lot, before it was more crowded. Now there are too many stalls, in the past there was only the Central Market, on the street and carts to the place, in general it has decreased a lot, and online sales are also available.

According to the Market Management Board, all stalls and kiosks are covered with goods, with a total of 270 businesses. However, in reality, the number of businesses remaining has decreased to about 200. Some others have changed their business methods and lines of business, while others are looking for more favorable business locations.

Mr. DOAN MANH CUONG - Head of the Management Board of Son La City Central Market: There are many difficult and unsold business items, people use many forms of business, however, traditional markets due to the general recession in this period, people's business is facing many difficulties. As online sales are increasingly developing, business is becoming more and more difficult.

With the growing trend of online shopping and consumption, in order to maintain business activities, many small traders have had to change their business methods: combining direct and online. Taking advantage of social networks, Ms. Ha learned how to sell online by posting videos , images or livestreaming on social platforms, thanks to which her stall was also known by many people, and orders were placed, helping her to improve her daily revenue.

Ms. NGUYEN THU HA - Trader at Son La City Central Market: We also have to keep up with the times, even though we are old, we still have to keep up with the times to sell online, friends spread the word to this person and that person so we have more income. If we don't change, we will die, we sell all afternoon, where will the customers come? In fact, now the number of online customers is more than the number of customers coming to buy at the counter like this.

The difficulties and challenges of traditional business models are easy to see, changing business methods is very necessary at this time. 4.0 market models are gradually taking shape, each trader and each business household needs to quickly grasp market trends, meet consumer needs, thereby promoting production and business activities to develop more and more./.

Performed by: Vu Anh

Source: https://sonlatv.vn/kho-khan-kinh-doanh-truyen-thong-27186.html