Lam Dong welcomes a working delegation from the key Halal market - Malaysia

On November 5, Lam Dong Department of Culture, Sports and Tourism welcomed a delegation from the key Halal market - Malaysia to survey products, services and tourism in Lam Dong province.

Mr. Nguyen Van Loc, Director of the Department of Culture, Sports and Tourism welcomed the delegation.

The delegation was led by Mr. Fathir Badri Alhadad, President of the Malaysian Association of Travel and Tourism, with representatives of 22 tourism businesses of the Malaysian Association of Travel and Tourism.

Welcome to the members of the Malaysian Association of Tour and Travel Agents

According to the Department of Culture, Sports and Tourism, this is an opportunity to promote the unique culture and new, typical tourism products and services of Lam Dong to tourism partners in the key Halal market - Malaysia. Thereby, enhancing the promotion, promotion, and strengthening the connection of domestic and international tourism; at the same time, building and expanding tourism tours in international cooperation relations.

This is an opportunity for tourism development cooperation between Lam Dong and Malaysian partners.

The survey also created conditions for tourism businesses in Lam Dong to exchange, expand connections and build tour products to welcome international visitors, especially from the Malaysian market.

Mr. Fathir Badri Alhadad, President of the Malaysian Association of Travel and Tourism, was delighted to visit Lam Dong.

During the working trip, the Malaysian Tourism and Travel Association will introduce the Halal industry, Halal cuisine and services for tourists to tourism service businesses in Lam Dong province.

Members of the Malaysian Association of Tour and Travel Agents

This activity aims to strengthen bilateral cooperation, promote promotion, investment and trade in the tourism sector between Lam Dong and the Malaysian market.

Halal tourism is a relatively new concept in Vietnam. Halal tourism can be understood as Islamic tourism or Muslim-friendly tourism, ensuring that the tourism services provided are in accordance with the specific requirements of Islam. According to calculations, with more than 1.9 billion Muslims worldwide, Halal tourism is growing rapidly with a high-spending segment, the value of the global Halal tourism market in 2023 will reach about 266 billion USD, in 2024 it will reach 276 billion USD and by 2030 it can reach 350 billion USD.

Source: https://baolamdong.vn/lam-dong-don-doan-cong-tac-thi-truong-halal-trong-diem-malaysia-400446.html