The "Pho Day" festival is expected to attract about 100,000 visitors.

Scene of the press conference. (Photo: Organizing Committee)

With the theme "Elevating Vietnamese rice - Spreading it to five continents", the event officially launched a series of extremely important activities to honor and promote Vietnamese culinary art.

The official "Pho Day 2025" festival will take place on December 13 and 14 at the Tax Trade Center (old), 135 Nguyen Hue, Saigon Ward, Ho Chi Minh City.

Accompanying the "Pho Day 2025" festival this year is the presence of more than 30 pho stalls with many famous brands from north to south such as H'Mong Ha Giang pho (noodles made from corn kernels), Nho Pho Nui pho (Pleiku) or commonly known as pho hai to, Lac Hong pho (Nam Dinh)... especially the presence of the Vietnamese pho brand in Seoul, Korea (Pho Khoe).

During the two days of the festival, "Pho Day" is expected to serve more than 20,000 bowls of pho and attract about 100,000 visitors. Each bowl of pho at the event is sold for 40,000 VND.

Mr. Shimamura Masafumi, representative of Acecook Vietnam Company, spoke at the press conference. (Photo: Organizing Committee).

The organizers will deduct at least 10% of the revenue from pho sales in 2 days, along with the cooperation of readers and accompanying units, to send to people who suffered a lot of damage due to storms and floods in Dak Lak province (formerly Phu Yen) during the recent storm.

At the same time, the Organizing Committee emphasized the story of "spreading to five continents" by encouraging and receiving information from pho restaurants at home and abroad - with activities and events responding to "Pho Day" on December 12, to promote and tell pho stories to the world.

Entering its 9th year, "Pho Day" has gone beyond the framework of a simple culinary event. Initiated in 2017, from an initiative, December 12 was officially established as "Pho Day" from 2018, just 1 year after the program was launched. The biggest goal is to make Pho a world intangible cultural heritage, by telling the story of how rice grains and pho noodles carry unique values in terms of culture, cuisine, diplomacy and economy.

ndo_br_z7291550244609-af12feb1d601e12bf38f25e838fc5518.jpg — Vietnamese Pho is getting closer and closer to international friends. (Photo: LINH BAO)

"Pho Day" has not only become a major festival event nationwide but also spread outside of Vietnam under the name "Vietnam Pho Festival", successively to Japan, Korea and most recently Singapore from 2023 to present.

Specifically, in 2025, with the coordination support of the Vietnamese Embassy, the "Vietnam Pho Festival" program came to Singapore on October 18 and 19, welcoming more than 35,000 visitors with many culinary and non-culinary activities, with tens of thousands of meals served; in addition to pho, there were also Vietnamese dishes.

In addition, the trade connection of Vietnam Pho Festival 2025 also recorded more than 400 contacts and exchanges between Vietnamese and Singaporean enterprises, resulting in many contracts worth tens of thousands of USD, along with many memorandums of understanding opening up prospects for deeper understanding and connection.

Mr. Shimamura Masafumi, representative of Acecook Vietnam Company, the program's diamond partner, said that over the years, Acecook Vietnam has not only made efforts to research, innovate and improve the pho package product line, but also continuously implemented cultural and community activities to bring Vietnamese pho closer to the people in the country and international friends. He believes that, no matter what level of companionship, Acecook's biggest goal remains unchanged: to introduce, honor and spread the essence of Vietnamese pho widely.

"We believe that every event, every contribution, every effort contributes to connecting and honoring the quintessential dish of all Vietnamese people, helping Pho get closer to the goal of becoming an intangible cultural heritage of humanity recognized by UNESCO," said Mr. Shimamura Masafumi.

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