LG brings technological innovation to CES 2025

At the Consumer Electronics Show (CES 2025) in Las Vegas, USA, LG showcased its latest technology solutions powered by artificial intelligence.

The giant semicircular screen is made up of sharp, kinetic LED blocks capable of movement - Photo: DNCC

With the theme "A Better Life 24/7 with Empathetic Artificial Intelligence," the company demonstrated how AI is infiltrating modern living spaces to bring a more convenient, intelligent, and easier life to users.

Starting at CES 2024, the company redefined artificial intelligence as Empathetic Intelligence. At this year's exhibition, the world's leading technology manufacturer brought eight exhibition areas, demonstrating the practical benefits that AI can bring to users from morning, noon, afternoon, evening, and late at night.

Start your day with LG AI.

In the Rise & Shine area, the company has created a smart living space with AI that can understand and adapt to the needs of homeowners, proactively offering solutions to make users' lives easier.

Thanks to this, this hyper-connected home can not only be personalized but also secure. Notable innovations include facial and voice recognition capabilities, and health information assessed based on sleep quality.

The Connect & Cruise area simulates AI solutions integrated into transportation. Through intelligent sensors in the car, users will be ensured maximum safety and convenience when traveling in the future.

LG's AI solutions integrated into cars make driving safer and more convenient - Photo: DNCC

The Work & Create area, designed as a smart office, showcases how AI supports users in working efficiently. Users can experience firsthand the company's first AI-integrated laptops, such as the LG gram Pro 2-in-1, and learn how AI analyzes and summarizes documents with LG CreateBoard.

Smart offices demonstrate how AI can help users work more efficiently - Photo: DNCC

Gear Up and Game is an AI-optimized area offering top-tier gaming experiences. Here, visitors can use the company's ThinQ ON to connect with various sensors and IoT devices, creating a personalized gaming station.

This area also showcases the UltraGear display with a 45-inch OLED panel and flexible bending capabilities, optimizing the gaming experience for different genres.

The Inspire & Innovate area opens up a space that fosters creativity and holistic well-being for users through a variety of future-oriented solutions.

Here, the company introduced the MX (Mobility Experience) platform, creating a multi-functional living space right within vehicles. With the integration of AI, the interior of a car can easily be transformed into an impressive cafe or even a movie theater.

This area also showcases LG's new multi-functional projector, which can be used as a projector, light, and speaker all in one device. Several smart living solutions, such as an indoor plant grower with decorative lighting, the pet-friendly LG AeroCat air purifier, and the ultra-compact CineBeam projector, are also on display.

Elevate the experience

The Curate & Elevate area is impressive, featuring a giant chandelier synchronized with 28 wireless, transparent Signature OLED T TVs. With a hinged design, users can see the light from the chandelier through the transparent OLED panel, as well as appreciate the refined beauty of the TVs' impressively slim design.

In this area, the company also introduced the second generation LG SIGNATURE collection, which leverages the power of AI, including a French-Door refrigerator with a transparent OLED screen that allows you to see the food inside, a microwave oven with Smart InstaView™ Over-the-Range technology, a grill, and more.

The harmoniously integrated fixtures from the Italian brand Molteni&C create a sophisticated and aesthetically pleasing living space, reflecting SIGNATURE's "Live Beyond" philosophy.

28 LG Signature OLED T wireless transparent TVs create an impressive giant chandelier in the exhibition space - Photo: DNCC

The Dive & Vibe area offers a multi-sensory adventure with AI-enhanced sound. The 2025 Xboom speaker generation, in collaboration with will.i.am, is also on display, utilizing advanced AI calibration technology to automatically adjust sound settings and suggest the best lighting modes based on the space and music .

Finally, the Escape & Immerse area allows visitors to experience personalized entertainment content and an optimized viewing experience powered by LG's α11 AI processor and webOS platform. This year, LG also introduced the newly designed Magic Remote, which integrates AI.

In addition to technological solutions for a smart life, LG's exhibition at CES 2025 also illustrates its sustainable development efforts and social responsibility through a variety of impressive images and supporting devices.

Source: https://tuoitre.vn/lg-mang-sang-tao-cong-nghe-den-ces-2025-20250116092019261.htm