Masan Consumer honored by Fortune in Top 100 Best Workplaces in Southeast Asia 2025

This is the first time Fortune has expanded the list to Southeast Asia, honoring businesses with the best working environments in the region.

Best Companies to Work for in Southeast Asia

According to Fortune, in the context of the strong economic development of the Southeast Asia region, this list honors organizations that not only have outstanding business results but also create an ideal working environment for employees. Based on the Great Place To Work® survey model, the ranking recognizes companies - where the staff has great trust in the organization, pride in their work and high team spirit.

Masan Consumer honored by Fortune in Top 100 Best Workplaces in Southeast Asia 2025 — Masan Consumer was honored by Fortune in the Top 100 Best Places to Work in Southeast Asia 2025. Photo: Pham Van

Fortune's evaluation process places a strong emphasis on real-world employee feedback through surveys, combined with in-depth assessments of companies' corporate culture and HR strategies. More than 1.3 million employees participated in surveys assessing their workplace culture, and more than 550,000 responses were validated.

Internal training and sharing program at Masan Consumer. Photo: Pham Van

After a rigorous evaluation process, Masan Consumer's recognition affirms the company's continuous efforts in improving employee experience and building a professional and dynamic working environment. This is considered a worthy recognition from Fortune, the leading organization behind prestigious global rankings such as Fortune Global 500, Fortune's Most Powerful Women and 100 Best Companies to Work For™ in the US and Europe.

Comprehensive human resource strategy of Vietnam FMCG Company

Also for three consecutive years 2023-2025, Masan Consumer (UpCOM: MCH) was recognized as a Great Place To Work, based on a comprehensive survey of more than 5,000 employees nationwide.

Masan Consumer - 3 consecutive years recognized as a Great Place To Work. Photo: Pham Van

Notably, 91% of employees surveyed rated Masan Consumer as an excellent working environment, up 4 percentage points from the previous year - a figure that demonstrates the strong belief of the staff.

In all criteria in the Trust Model (including Trust, Respect, Fairness, Pride and Colleague Relationships) according to Great Place To Work standards, Masan Consumer's results were high and increased by 2 to 4 points compared to the previous survey. This is a testament to the comprehensive human development strategy, creating a creative and cohesive environment where employees are empowered to develop to their fullest potential and contribute to the overall success of the organization.

Modern workspace at Masan Consumer. Photo: Pham Van

Accordingly, MCH has focused on building systematic training and development programs, along with attractive and suitable remuneration policies, ensuring that each individual has the opportunity to invest in their future. The company also focuses on building a friendly and effective human resource management system, thereby helping employees optimize performance, promote capacity and develop personal potential.

It can be said that throughout nearly 30 years of development with the mission of serving consumers, Masan Consumer has constantly innovated to bring quality products, meeting the essential needs of millions of Vietnamese families.

Omachi Meal Box - Asian Restaurants, launched in May 2025, has attracted the attention of consumers, especially young people. Photo: Pham Van

The company currently owns a diverse portfolio of FMCG products in the fields of spices, convenience foods, beverages, personal and family care, with familiar brands such as CHIN-SU, Nam Ngu, Omachi, Kokomi, and Wake-up 247. Masan Consumer products are present in more than 98% of Vietnamese households and are exported to more than 26 countries around the world .

Therefore, in 2025, Masan Consumer excellently won the award of Most Favorite Multi-industry FMCG Enterprise (Enterprise of Choice 2025) - a non-profit survey conducted by CareerViet. This award reflects the strong attraction of the enterprise to talents in the industry, while affirming its reputation and leading position in the Vietnamese FMCG market.

Team Building Activities for Employees — Team Building activity for Masan Consumer officers and employees. Photo: Pham Van

More than an award, the fact that Masan Consumer was honored affirms that the company has built trust and cohesion among its staff, reflecting the company's human resource development policies and strategies that bring practical value. Marking an important milestone in the development journey of Masan Consumer, with a philosophy of putting people at the center, creating an ideal environment for each employee to maximize their potential.

This is the solid foundation and motivation for Masan Consumer to continue to be a place to gather and nurture talents and aspirations, to become the pride of Vietnam, to continue serving Vietnamese consumers and reaching out to the world.

Best Companies to Work for in Southeast Asia

Comprehensive human resource strategy of Vietnam FMCG Company

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