The cooperation program between the units aims to strengthen the Singapore tourism market, create quality tourism products and services for individual and group tourists. Through that, continue to contribute to building the brand and reputation of Vietnam tourism, specifically BenThanh Tourist, Vietravel is always the first choice for tourists to experience high-quality Singapore tourism products.

For BenThanh Tourist, according to the cooperation agreement, the two sides will promote product development, implement marketing campaigns, develop brands, tourism products and services... At the signing ceremony, BenThanh Tourist organized the tourism connection program "Singapore - Where passion unlocks potential", providing a lot of tourism information, a series of tour products to bring the country and people of Singapore closer to tourists.

Singapore Tourism Board signed a tourism development cooperation agreement with BenThanh Tourist.

According to Mr. Nguyen Ngoc Hoai Nguyen, General Director of BenThanh Tourist, the unit assesses Singapore as a strategic key market in the Southeast Asian region. Therefore, the process of implementing strategic cooperation with the Singapore Tourism Board helps to build new tourism products, creating impressive experiences for tourists. Through cooperation, it contributes to enhancing the cooperative relationship between the two sides and facilitating the creation of products to attract tourists.

As for Vietravel, the parties will promote cooperation in creating new experiences for popular tourism and tourism combining seminars, conferences, and exhibitions (MICE tourism), cooperate in developing promotional campaigns and marketing content by supporting advertising costs for destinations in Singapore, and supporting value-added services for tourists choosing Singapore as a tourist destination...

Singapore Tourism Board signed a tourism development cooperation agreement with Vietravel.

Ms. Huynh Phan Phuong Hoang, Deputy General Director of Vietravel, said: “According to forecasts, the global tourism and travel industry will recover in 2024. Singapore is currently an attractive tourist destination with many new and unique destinations. For the Singapore market, Vietravel expects the number of tourists to reach 20,000. Therefore, we hope that this cooperation will bring many new travel experiences as well as added value to Vietnamese tourists.”

News and photos: HUNG KHOA