Vietnamese music elevated by technology

If in the past many artists often focused on investing money to make music videos, recently product quality and technology application have received special attention.

When releasing the LP "Rong Choi " to celebrate 2 decades of singing at the beginning of this year, "chili dragonfly" Ngoc Khue revealed that instead of investing heavily in the MV, she decided to research and apply advanced 3D Dolby Atmos sound technology, helping the product bring new, strange and better experiences to the audience. This is a system commonly found in cinemas, helping to truly reproduce the multidimensional and vividness of sound. In the era of digital music explosion, this quality can be felt through streaming platforms such as Apple Music, Tidal...

Outstanding speaker technology in Hoang Dung's Rotating concert

PHOTO: NSCC

Following this trend, more and more artists choose to mix & master (sound post-production) abroad, helping the albums have superior quality. When releasing the single Uot long to pave the way for her 5th studio album recently, Van Mai Huong said she collaborated with Randy Merrill - a sound engineer who has produced albums for many world superstars such as Taylor Swift, Lady Gaga, Adele, Ariana Grande... The singer of Dai minh tinh said: "Because of the difference in the music market, audience tastes as well as how to match the MV, it took the crew 3 times to have a satisfactory master version. Engineer Randy is very meticulous with his voice, it feels like he didn't miss a single speck of dust when singing."

Before Van Mai Huong, Hoang Quyen worked with Tim Der Kuil - guitarist and music director of Adele, Sia... Her album A Diary of Melody was mastered at the world's leading record label Abbey Road London. Singer Hong Nhung also shared the first recording of Tu moi was mastered by famous sound expert Mark Levinson with whom she had the opportunity to work from the LP Who is Bong .

Not only in the studio, artists also began to apply high technology in music concerts. For example, in the recent Xoay Tron concert in Hanoi , Hoang Dung applied 3D sound technology L-ISA (L-Acoustics Immersive Sound Art) using a wide-arrayed speaker network, creating a 3D sound field to help feel the sound more comprehensive and realistic. Thereby, audiences in any position can enjoy the most consistent and realistic sound quality. This technology has been and is being used by many leading artists and music producers such as Adele, Katy Perry, Hans Zimmer...

Besides improving the audience experience, technology also contributes to making Vietnamese music more and more popular. Singer Hong Nhung said: "Overseas audiences may not know who Hong Nhung is, but Mark Levinson is very famous. They will be curious to hear a product produced by this artist. From there, Vietnamese music will be known more outside the country."

Source: https://thanhnien.vn/nhac-viet-nang-tam-bang-cong-nghe-185250831221833885.htm