Farmers livestream fruit in the garden, millions of young users close Shopee orders

The "Fruit Livestream Party" is part of Shopee Fruit - a project to spread the value of Vietnamese agricultural products, implemented in collaboration with partners who are gardeners across the country. Through this project, Shopee aims to expand the online consumption channel of agricultural products, contributing to promoting agriculture . The program is broadcast periodically on the 15th of every month, starting from May 2024. In the past two months, this livestream series has received many positive responses from users.

Millions of users eagerly watch farmers livestream in their gardens

Recently, Shopee has collaborated with 150 famous KOLs/KOCs such as Hana Ban Me, MC Thanh Nhi..., to simultaneously livestream with farmers right in the garden, taking users on a tour of the sweet fruits grown according to high-tech standards. This is one of the activities that creates an interesting experience and attracts more than 7 million views after only two days of live streaming in May and June.

The realistic images of farmers are loved by many young users and eagerly awaited before each episode.

Throughout the livestream, viewers will hear directly interesting knowledge about local fruits, from stories about their origins, VietGAP standard farming techniques to harvesting, preservation and processing processes at factories with modern technology.

Minh Duc (25 years old, Ho Chi Minh City) shared: “Thanks to seeing the origin and quality of the mangoes, I did not hesitate to close the order on livestream. It felt like the mangoes had just been picked from the tree by farmers and shipped right to my hands.”

Young people enjoy the experience of ordering fruit online

Thanks to the Shopee Fruit project, Vietnamese agricultural products, more specifically fruits, have gradually become familiar items in the shopping carts of young people. With support from Shopee, young people can buy agricultural products conveniently, at preferential prices, and receive goods quickly within just 4 hours.

Thu Trang (28 years old, office worker in Ho Chi Minh City) said that both she and her colleagues took advantage of their 30-minute lunch break to watch livestreams and order fruit. “I work all day from Monday to Saturday, so I usually don’t have time to go to the market to buy fruit for my family. Knowing that Shopee livestreams fruit sales, on June 15, I went live to order 2kg of cantaloupe at 12 noon, and by 3 pm, a shipper in an orange shirt had already delivered it to me,” Trang expressed her love for this livestream.

Many users also left positive feedback on the quality of the fruit in the live session as well as Shopee's express delivery policy.

Meanwhile, reasonable prices and a series of attractive vouchers are the reasons why Minh Thu (22 years old, Ho Chi Minh City) chose to buy fruit on Shopee's livestream. "It's in season, so durian on Shopee's livestream has a pretty good price, and there are also many discount vouchers and free shipping. I closed an order for a 500g box of durian for only 135,000 VND. I also ordered a box of mangosteens, which were carefully packaged when delivered, not crushed at all and the taste was very fresh and delicious," Minh Thu shared.

Fruit orders ordered via livestream all have exclusive discount codes from Shopee with free shipping codes.

Watch Livestream on July 15 with many attractive offers

On July 15, the “Fruit Livestream Party” will once again be broadcast on the Shopee app. In particular, the “Agricultural Garden Travelogue” live session at 11am will bring users a series of delicious fresh fruits at attractive prices along with an exclusive voucher of up to 200,000 VND off.

The “hardcore fans” of the livestream session will follow MC Thanh Nhi to Vu Gia Farm’s 20-hectare longan and cabbage garden that meets VietGap standards in Cu Chi. This is also an opportunity for fruit lovers to enjoy RI 6 durian, Dalat strawberries, mangosteens, longan, melons, etc., which are both delicious and “light on the wallet”.

Notably, many users also expressed their excitement when, in this live session, Shopee Fruit officially set foot in Hanoi with a 4-hour express delivery policy when purchasing 034 avocado or Sweet Palermo pepper.

Users will have the opportunity to shop for many types of Vietnamese fruits in the livestream session on July 15.

Join the "Fruit Livestream Party" at 11am on July 15 to support the gardeners and experience the unique feeling of "closing the deal". Schedule a livestream now at: https://shopee.vn/m/shopeefreshfruit

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