Saigontourist Group 'joins hands' with 168 wards and communes of Ho Chi Minh City to promote green tourism

On December 6, Saigon Tourist Corporation ( Saigontourist Group) organized a meeting at Rex Saigon Hotel with the participation of leaders of 168 wards and communes in Ho Chi Minh City and the media, carrying the message "Saigontourist Group - Connecting - Accompanying - Developing tourism with the community".

This event marks an important first step in the tourism development strategy for the 2025-2030 period, with close coordination between businesses, authorities and local communities.

About 300 guests, including representatives of the City Party Committee, Ho Chi Minh City People's Committee, leaders of departments, branches, and sectors, along with secretaries and chairmen of the People's Committees of 168 wards and communes, attended the event.

Ms. Nguyen Thi Anh Hoa - Chairwoman of the Board of Members of Saigontourist Group committed to promoting green and sustainable tourism, making the city a leading destination in Asia. Photo: Organizing Committee

At the ceremony, Ms. Nguyen Thi Anh Hoa - Chairwoman of the Board of Members of Saigontourist Group shared: through the program, the Group wishes to create a positive media impression, affirming its leading position in the Vietnamese tourism industry. At the same time, the event is also a testament to Saigontourist Group's commitment to accompany the government and people of Ho Chi Minh City, aiming to develop green and sustainable tourism, making Ho Chi Minh City a leading destination in Asia.

She emphasized: "To develop Vietnamese tourism to reach the world level, there needs to be deep connection and sustainable companionship between stakeholders. This event is a testament to the 'Golden Triangle' strategy that Saigontourist Group steadfastly pursues, including cooperation between Saigontourist Group, the government and the local community."

According to Ms. Nguyen Thi Anh Hoa, the cooperation with 168 wards and communes in Ho Chi Minh City and strategic media partners has clearly demonstrated the commitment not only in developing the tourism economy, but also in preserving heritage, building a civilized tourism environment and improving the quality of life for the people.

She expressed her belief that, through connection, innovation and focus on green tourism, Saigontourist Group will accompany the Ho Chi Minh City government, turning the city into "Asia's Leading Destination" - a modern, unique, friendly and sustainable urban area.

Mr. Nguyen Van Dung, Vice Chairman of Ho Chi Minh City People's Committee, gave a speech at the event. Photo: Organizing Committee

Speaking at the event, Mr. Nguyen Van Dung - Vice Chairman of Ho Chi Minh City People's Committee emphasized the important role of Saigontourist Group - an enterprise that owns a diverse tourism ecosystem spanning across the country and has extensive experience in organizing tourism products.

He said that Ho Chi Minh City has implemented the model of “each locality has at least one tourism product” with 22 localities developing unique products. This is an important foundation to expand and develop new ideas for 168 wards, communes and special zones, aiming to turn each locality into a destination or possess a unique tourism product.

Based on practical experiences, the Vice Chairman of the Ho Chi Minh City People's Committee suggested that Saigontourist Group and related units strengthen cooperation to enrich the city's destination system. At the same time, he especially emphasized the need to promote digital tourism and green tourism programs - two strategic goals of the Ho Chi Minh City tourism industry in the coming time.

Activating 'historic' Tourism Week with 168 destinations 'lighting up' the festive season

Previously, on the evening of December 5, the 5th Ho Chi Minh City Tourism Week - 2025 with the theme "Vivid Festival Season" officially opened at the Small Island area in front of Ben Thanh Market, marking a strategic push to strongly promote the domestic and international tourism market at the end of the year. This year's event is considered a breakthrough when it attracted the participation of 168 wards, communes and special zones across the area for the first time, establishing the largest scale ever.

Taking place from December 5 to 12, 2025, Tourism Week will expand its scope, not only limited to the central area but also spreading the festival atmosphere to every corner and residential area of the city. This is an important opportunity for Ho Chi Minh City to introduce new, creative and high-quality tourism products, affirming its position on the international tourism map, while demonstrating its organizational capacity and close connection between localities.

Within the framework of the event, Ho Chi Minh City announced and awarded the “Friendly Destination 2025” certificate to typical units, and introduced the Tourism Week Ambassadors, who play an important role in promoting the city’s image through exchange activities and destination experience videos. Travel businesses also announced a series of new promotions and tours, promising to bring many attractive options to residents and tourists during the year-end holiday season.

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