An Giang OCOP product livestream session reached over 31 million people

On the afternoon of June 30, the An Giang Provincial Trade and Investment Promotion Center confirmed that the live session promoting An Giang province's OCOP products on the TikTok shop platform reached 31.6 million people.

A view of the livestream showcasing OCOP products from An Giang province on the TikTok shop platform. Photo: Thanh Mai

As reported by Lao Dong newspaper, on June 30th, in Long Xuyen City, the An Giang Provincial Trade and Investment Promotion Center organized a program to promote OCOP products on the TikTok shop platform, with the participation of dozens of content creators who have gained significant attention on social media.

According to the organizers, more than 100 products from businesses, vendors, and production facilities in An Giang province and the Mekong Delta region were featured in the livestream.

Live product exhibitions of OCOP products in An Giang province are well-invested in terms of scenery, costumes, etc., thus attracting many viewers. Photo: Thanh Mai

In which, the specialty products are: Palm nectar, Palm sugar, Steamed linh fish sauce, Linh fish stewed with sugarcane, Canned palm, Canned young corn, Palm seed sauce, Vinh carp sauce,...

With the theme "Flavors of An Giang," after 4 hours of work, thanks to the seamless collaboration between content creators and local vendors, the live session was filled with exciting and explosive moments. According to calculations by the professional team, the live session reached a total of 31.6 million people, including 1.6 million views and over 17,800 orders.

It is known that, with the determination to promote e-commerce, An Giang province has implemented many programs to support businesses, especially those producing OCOP products. And the OCOP Market Fair "Flavors of An Giang" is part of this series of activities.

Source: https://laodong.vn/kinh-doanh/phien-livestream-san-pham-ocop-an-giang-tiep-can-tren-31-trieu-luot-nguoi-1359805.ldo