Phu Yen: Striving to attract over 30 million tourists by 2050

Phu Yen Provincial People's Committee has issued a Decision approving the Provincial Tourism Development Project for the 2025-2030 period, with a vision to 2050.

The project is implemented to develop tourism in Phu Yen province as a spearhead economic sector and a comprehensive economic sector; create a driving force in the socio-economic development of the province; have a synchronous, modern infrastructure and tourism service system rich in cultural identity; strongly promote economic restructuring towards modernization, gradually increase the contribution of the service - tourism sector in the total product in the area (GRDP); create a driving force to promote the development of other sectors and fields.

In particular, the project focuses on promoting the distinct advantages of Phu Yen's tourism potential with a favorable geographical location; Approaching domestic and international tourism development trends in innovation, creativity, digital transformation, and digitalization in tourism development; Strongly applying achievements of science and technology and promoting human factors; Simultaneously developing both domestic and international tourism markets; Developing tourism in a professional, high-quality, branded and highly competitive direction; promoting the application of modern science and technology, applying advanced models for tourism development; Developing green tourism, associated with embellishing and preserving natural landscapes and cultural heritages, ensuring equality and social justice, facilitating community participation in tourism from a people-centered perspective, people participating in tourism and benefiting from tourism, contributing to improving livelihoods and raising people's living standards, contributing to implementing the National Target Program on new rural construction.

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  Phu Yen: A bridge connecting culture and tourism development

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  Displaying many valuable documents at Phu Yen province exhibition

The project also sets out general and specific goals. In particular, the general goal is to build Phu Yen into a major tourism and service center in the region and the whole country. Striving to make Phu Yen tourism an important highlight in the tourism development linkage between the Central Highlands and Central Coast provinces, creating a foundation for Phu Yen tourism to become a key economic sector by 2030, making a major contribution to the province's economy, a "clean" industry with its own identity of Phu Yen and the region.

Regarding specific goals, with the target of tourists, by 2025 the project aims to attract over 4.5 million visitors, of which the number of international tourists will reach 45,000 and domestic tourists will strive to reach 4.455 million.

Strive to attract over 7 million visitors by 2030, of which 600,000 are international tourists and 6.4 million are domestic tourists. Strive to attract over 30 million visitors by 2050, of which 9 million are international tourists and 21 million are domestic tourists.

Regarding total revenue from tourists, by 2025, the project aims to reach about 11,000 billion VND. By 2030, the total revenue is expected to reach about 20,000 - 23,000 billion VND. By 2050, the total revenue is expected to reach about 77,000 - 186,000 billion VND.

Regarding the contribution of tourism to the province's GRDP structure, by 2025 it is expected to reach about 7,500 billion VND; accounting for 7.4% of GRDP. By 2030 it will reach 11,500 - 14,200 billion VND; reaching 10%, striving to reach over 15% of GRDP. By 2050 it will reach 50,000 - 97,500 billion VND.

To achieve the above objectives, the project sets out tourism development plans based on closely following the characteristics of the province's tourism resources, promoting the comparative advantages of typical and core tourism resource values ​​to build unique and distinctive tourism product lines, creating its own brand and high competitiveness; at the same time ensuring both focus and key points, and ensuring diversification to meet market demand; consistent with the general development orientation of the tourism industry in the whole country and tourism in the South Central Coast region, ensuring connectivity within the region and inter-region, comprehensive, long-term and sustainable on the basis of expanded development space; consistent with the socio-economic characteristics and actual situation in the locality; consistent with the new development context, new tourism trends in the country and in the world.

Accordingly, the orientation will be to synchronously develop tourism product groups of Phu Yen province in order of priority including: Special tourism product groups; Main tourism product groups; Supplementary tourism product groups.

Source: https://bvhttdl.gov.vn/phu-yen-phan-dau-nam-2050-thu-hut-duoc-tren-30-trieu-luot-khach-du-lich-20250428151210269.htm