Sydney Sweeney's jeans ad and the 10 most buzzed-about fashion events of 2025

Legendary designer Giorgio Armani passed away, billionaire Jeff Bezos and his wife took over the Met Gala, Sydney Sweeney's controversial jeans advertisement... are the most prominent fashion events of 2025.

The passing of designer Giorgio Armani is the biggest loss to the world fashion industry in the past year - Photo: Vogue

The year 2025 ended with a brilliant and turbulent picture of the world fashion village. From the splendid red carpets at the Met Gala, to the shocking event when Anna Wintour left the position of Editor-in-Chief of Vogue ... Each mark left an unforgettable echo.

The fashion industry also experienced moments of mourning with the passing of the legendary Giorgio Armani, while witnessing the strong comeback of pop culture icons such as the blockbuster Devil Wears Prada, Victoria's Secret Fashion Show...

Join Tuoi Tre Online to review the most prominent events in the world fashion industry in 2025.

Fashion designer Giorgio Armani dies

Legendary Italian designer Giorgio Armani died at the age of 91 in early September. He had been facing health issues for some time. He did not appear on the catwalk at Milan Men's Fashion Week in June.

This is the first time Giorgio Armani has been absent in the history of his career, which is famous for his habit of personally overseeing every detail, from promotions to fixing models' hair before going on stage.

Giorgio Armani, who built a "fashion empire" that became the top choice of Hollywood stars, died at the age of 91 - Photo: Vogue

In today's luxury market dominated by large corporations such as LVMH (owner of Louis Vuitton) or Kering (parent company of Gucci), Giorgio Armani is one of the few designers who still retains full ownership of his brand.

To date, the company has no clear heir. According to Bloomberg Intelligence , the value of the Giorgio Armani Group in 2024 is estimated at between 8 and 10 billion euros.

Billionaire Jeff Bezos and his wife sponsor Met Gala

The Metropolitan Museum of Art announced that the Met Gala is sponsored primarily by Amazon billionaire Jeff Bezos and his wife, Lauren Sánchez, with additional sponsors including Condé Nast and Saint Laurent.

In this new role, the couple will oversee everything from the guest list, planning to the overall organization of the event.

The Met Gala has traditionally been sponsored by major fashion houses, but the decision to invite billionaire Jeff Bezos as a sponsor has caused controversy over the creative direction of the event, in part because of his recent association with the Trump administration.

The fact that Amazon billionaire Jeff Bezos and his wife are the main sponsors of Met Gala 2026 has many people worried that the biggest event of the year for the super-rich will become a mess - Photo: Vogue

Nicole Kidman opens Vogue World: Hollywood

The Vogue World: Hollywood 2025 event in October transforms Paramount Studios in Los Angeles into a spectacular stage where cinema and fashion come together.

All ticket proceeds will go to support the costume design community affected by the California wildfires that occurred in late 2024 and early 2025.

Nicole Kidman wore a black silk dress by CHANEL, designed by Matthieu Blazy, modeled after the main character in the film Gilda (1946) played by Rita Hayworth - Photo: Vogue

The main stage was directed by Baz Luhrmann as a symphony between classical cinema and contemporary style.

Most notable was the opening performance by "Australian Swan" Nicole Kidman. She strutted in an asymmetrical, high-slit strapless dress to the soundtrack of Put the Blame on Mame , recalling Rita Hayworth in Gilda (1946).

Victoria's Secret fashion show criticized

Victoria's Secret's 2025 lingerie show continues to receive mixed reactions, despite efforts to refresh the brand after many years of absence.

According to News , this year's edition is said to have made a clear step forward in honoring diversity in age, skin color and body shape. However, public reaction is still divided: many opinions say that despite trying to change, Victoria's Secret is still "no longer in line with the spirit of the 2020s".

Victoria's Secret Fashion Show 2025 models - Photo: REUTERS

On social networks, many people were disappointed, saying the program was "boring" and "lacking highlights".

In response to mixed reactions, Victoria's Secret's new creative director, Adam Selman, said: "In the end, it's just about bras and panties. You can't please everyone, and I accept that."

Meryl Streep meets Anna Wintour at Milan Fashion Week

Meryl Streep appeared as a special guest at the Dolce & Gabbana fashion show at Milan Fashion Week (Italy) in late September and sat in the front row.

The actress chose to wear a luxurious outfit, wearing a Dolce & Gabbana vinyl trenchcoat, wearing familiar sunglasses, exuding power in accordance with the iconic image of Editor-in-Chief Miranda Priestly in The Devil Wears Prada .

The moment two cinema and fashion icons met: Meryl Streep and Anna Wintour - Photo: NotaSocial

Notably, Anna Wintour - Vogue's global editor-in-chief, who inspired the character Miranda Priestly in the 2006 film - was also present, sitting opposite Meryl Streep in the front row.

The Devil Wears Prada 2 is produced by 20th Century Studios and Disney, directed by David Frankel and written by Aline Brosh McKenna, and is scheduled to be released on May 1, 2026.

BlackPink's Rosé was racially discriminated against by a British fashion magazine

Rosé (BlackPink) attended the Saint Laurent Spring - Summer 2026 show at Paris Fashion Week on September 30 as a global ambassador. Standing out in a luxurious outfit, she quickly attracted attention at the event.

However, trouble broke out after British fashion magazine ELLE UK posted the photo on its official account. While Rosé took a photo with Hailey Bieber, actress Zoë Kravitz and British singer Charli XCX, the magazine only posted a frame of three people, leaving Rosé out.

Original photo of four stars at the event with Rosé - Photo: NAVER

What made the controversy even more intense was that Rosé was the only face in the group of four people holding the role of global ambassador for Saint Laurent.

Viewers flooded the comments section on ELLE UK's Instagram to leave questions and accusations of discrimination.

Anna Wintour's successor at Vogue revealed

Anna Wintour appointed Chloé Malle - Vogue 's website editor - as the new editor-in-chief of American Vogue .

Chloé Malle shared: "Fashion and media are changing at a dizzying pace, and I feel incredibly happy and lucky to have contributed to that journey. I am even more grateful to still have Anna Wintour in the office next door, as a teacher and inspiration."

Chloe Malle is the website editor of Vogue and co-host of the podcast The Run-Through with Vogue - Photo: Vogue

Although she no longer serves as Editor-in-Chief, Anna Wintour remains Chief Content Officer of Condé Nast and Global Editor-in-Chief of Vogue , maintaining influence in overall strategy.

She will appear with Chloé Malle at important events such as New York Fashion Week, Met Gala or Vogue World. This is also the first time in history that Vogue no longer has the position of "editor-in-chief".

Sydney Sweeney's controversial jeans ad

Fashion brand American Eagle's latest advertising campaign featuring actress Sydney Sweeney has become the center of controversy on social media, with some accusing it of carrying a subliminal message about racism.

Sydney Sweeney, the star of HBO hits Euphoria and The White Lotus , is the face of the brand's fall jeans campaign. The campaign's tagline reads, "Sydney Sweeney has great jeans"—a play on "great genes."

Some viewers have said the campaign promotes "eugenics," "white supremacy," and even "neo-Nazi propaganda."

American Eagle jeans commercial video

First Hermès Birkin bag auctioned for $10 million

The first Birkin bag designed by Hermès specifically for singer Jane Birkin was sold for $10 million at a Sotheby's auction in Paris on July 10.

According to information from Sotheby's, the auction was extremely exciting and the record price the bag achieved surprised many people.

The original bag of British icon Jane Birkin was auctioned for 10 million USD - Photo: Sotheby's

"After weeks of anticipation, the auction began with a starting price of 1 million euros, making the atmosphere in the auction room hotter than ever," said a Sotheby's statement.

The winner, who is believed to have beaten eight other competitors in the auction, is a private collector from Japan. Sotheby's confirmed the identity of the new owner but did not disclose further details.

Luxury fashion in turmoil over 'Made in China' accusations

As US-China trade tensions escalated in April, a new wave emerged on Chinese TikTok, making a series of allegations about the truth behind luxury goods labeled as Western.

According to Morocco World News , these videos are stripping away the glitz, opening up a different perspective for consumers about the true origin and value of expensive fashion items.

Chinese TikTokers race to expose luxury brands - Photo: The Straits Times

They share a behind-the-scenes look at the luxury industry: many of the major fashion houses' products are manufactured in China at low cost, then sold in the US and other markets at sky-high prices.

Brands such as Gucci, Fendi, Prada, Chanel, Hermès, Louis Vuitton and even expensive Birkin bags are no exception, when accused of important steps in their production process being done in China.

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Source: https://tuoitre.vn/quang-cao-quan-jeans-cua-sydney-sweeney-va-10-su-kien-on-ao-nhat-lang-thoi-trang-2025-20251202111604155.htm