Shopee enhances shopping experience on Meta

E-commerce platform Shopee has announced a partnership with Meta to introduce a new suite of tools to help content creators increase their earnings, while promoting a more seamless experience from product discovery to purchase on Shopee.

Shopee has partnered with Meta

Accordingly, content creators who own affiliate marketing accounts can access Facebook Affiliate Partnerships - a dashboard that links Facebook accounts with affiliate marketing accounts. From here, they can select products and add affiliate marketing tags directly in posts and Reels. Buyers just need to click on these tags and complete the transaction directly on the affiliate marketing partner's page.

In parallel, the above toolkit also allows businesses to easily deploy affiliate marketing solutions and enhance the Facebook Live experience through Collaborative Ads.

Content creators also enjoy many benefits from the Shopee Affiliate program, including competitive commission rates, exclusive vouchers for Facebook shoppers, and product sponsorship opportunities.

In addition, Shopee also organizes in-depth training courses and events on knowledge and tools to create authentic and engaging content, thereby supporting affiliate marketing partners to expand their influence and increase their income.

“This partnership between Shopee and Meta will leverage our rich product portfolio and trusted platform to help creators, brands and sellers connect with their communities on Facebook more easily,” said Peggy Zhu, Head of Brand and Growth, Shopee.

KIM THANH

Source: https://www.sggp.org.vn/shopee-tang-cuong-trai-nghiem-mua-sam-tren-meta-post819368.html