Shopee enhances the shopping experience on Meta.

The e-commerce platform Shopee has announced a partnership with Meta to introduce a new set of tools that help content creators increase their income while also making the experience from discovering products to purchasing them on Shopee more seamless.

Shopee has partnered with Meta.

Accordingly, content creators with affiliate marketing accounts can access Facebook Affiliate Partnerships – a dashboard linking their Facebook account with their affiliate accounts. From there, they can select products and tag affiliates directly in their posts and Reels. Buyers simply click on these tags and complete the transaction directly on the affiliate partner's page.

In parallel, this toolkit also allows businesses to easily implement affiliate marketing solutions and enhance the Facebook Live experience through Collaborative Ads.

Content creators also enjoy numerous benefits from the Shopee Affiliate program, including competitive commission rates, exclusive vouchers for shoppers who purchase through Facebook, and opportunities for product sponsorship partnerships.

In addition, Shopee also organizes in-depth training courses and events on knowledge and tools for building authentic and engaging content, thereby supporting affiliate marketing partners to expand their influence and increase their income.

Peggy Zhu, Head of Brand and Growth at Shopee, said: “This partnership between Shopee and Meta will leverage our extensive product portfolio and trusted platform to help content creators, brands, and sellers connect with Facebook communities more easily.”

KIM THANH

Source: https://www.sggp.org.vn/shopee-tang-cuong-trai-nghiem-mua-sam-tren-meta-post819368.html