At this time, supermarkets, shopping malls and retail stores simultaneously organize many attractive promotional activities with incentives applied mainly as direct discounts on each product, on purchase invoices, gifts, points accumulation, after-sales service, customer care...
Co.opmart Tuy Hoa Supermarket is running a program called “International Cooperative Discount Party” with discounts of 15-23% on local specialties, OCOP products, Co.op private label products, vegetables and fruits; up to 50% off on products, home cleaning, body care and protection; “bargain” price promotions, buy 1 get 1 free on household products, clothing, etc.
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| Supermarkets prepare abundant supplies to serve customers' shopping needs. |
In particular, the supermarket also applies many other outstanding incentives and promotions exclusively for member customers such as: giving bonus points through the programs "Beautiful day, double discount", "Higher class - Deeper discount", "Tuesday, free to accumulate points", "Member incentives - Thousands more bonus points"... In addition, the supermarket also applies many online promotion programs for customers shopping on the Co.op Online application. Mr. Pham Hoang Hung, Director of Co.opmart Tuy Hoa Supermarket, said that the supermarket has also increased inspection and strict control of the quality of input goods.
"The Department of Industry and Trade continues to request manufacturing and trading enterprises to step up promotional activities, especially during holidays and Tet to increase purchasing power and boost domestic consumption. At the same time, encourage units to actively participate in trade promotion programs, the Campaign "Vietnamese people prioritize using Vietnamese goods" to find partners to cooperate in buying and selling goods as well as expanding the business network" - Head of Trade Management Department (Department of Industry and Trade) |
During this period, MM Mega Market Buon Ma Thuot Supermarket continuously launched attractive promotional programs: 50% discount, buy 2 pay 1, buy 2 get 1 free, buy the second product for only 9,000 VND, multiply by 9 to accumulate membership card points... for hundreds of fresh food items, beverages, household appliances, private brands; applied from June 26 to July 23, 2025.
According to Director of MM Mega Market Buon Ma Thuot Nguyen Ngoc Hiep, the purchasing power is expected to increase by about 30% during the promotional period. Therefore, the unit has a plan to work with supply chains and suppliers to ensure the source of goods. "After 20 days of organizing promotional programs, MM Mega Market Buon Ma Thuot has attracted a large number of customers to visit and shop. Thereby, the unit's sales increased by 35% compared to normal days", Mr. Hiep shared.
Go! Buon Ma Thuot Supermarket also organizes a promotional program with discounts of up to 50% on more than 3,600 essential items, along with other interesting gift-giving and experience activities.
According to the assessment of the Trade Management Department (Department of Industry and Trade), from the beginning of 2025 until now, promotional activities in the province have been very vibrant and widely deployed in most product groups from necessities, household appliances, fashion items, to electronics, refrigeration, telecommunications... with the active participation of supermarkets and shopping centers. Accordingly, from January 1 to June 30, 2025, the Department has confirmed and processed 3,749 notification and registration files for promotional activities of enterprises.
Through promotional activities, units and enterprises have the opportunity to stimulate consumer markets, boost production and business activities. Thereby, contributing to the growth of retail sales of consumer goods and services and making practical contributions to the implementation of socio -economic development goals of the province.
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| Customers choose products with promotions and discounts at Co.opmart Tuy Hoa Supermarket. |
In order to effectively stimulate trade, the Department of Industry and Trade has issued a document encouraging businesses to participate in organizing many promotional programs with diverse and attractive content and ensuring compliance with legal regulations so that consumers can purchase quality goods and services at reasonable prices. At the same time, it requires businesses to be responsible for publicly announcing information about promotional activities; implementing in accordance with the content of activities, promotional forms that have been announced, registered and commitments to customers...
In addition, combine promotional programs with organizing fairs, exhibitions, displays, and product introductions to promote and expand the domestic consumption market for typical products and local OCOP products.
Source: https://baodaklak.vn/kinh-te/202507/soi-dong-khuyen-mai-kich-cau-tieu-dung-88b1320/
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