Sun Group accelerates digital transformation, deploys many new products to create breakthroughs by 2026

Opening international flights connecting Phu Quoc from 2026, launching a series of strategic projects across the country such as Rixos Phu Quoc, Hilton Quang Hanh Onsen, Ba Na Hills Hotel Complex,..., accelerating digital transformation with Sun PhuQuoc Airways application, Sun Loyalty,... Sun Group is promising a 2026 with many impressive new marks.

The 2025 - 2026 Customer Conference of Sun Hospitality & Entertainment (SHE) and Sun PhuQuoc Airways (SPA) - a member of Sun Group - took place in Phu Quoc, with the participation of more than 200 major partners. With the theme "Rise Together", the event not only summarized the impressive growth picture in 2025 of destinations nationwide, but was also a special occasion for Sun Group to announce its Tourism - Aviation plan in 2026, with Phu Quoc placed in the central position in the vision towards the Asia- Pacific Economic Cooperation Forum APEC 2027.

The customer conference was attended by more than 200 major partners.

The year 2025 marks a significant step forward for the Sun Group ecosystem, as SHE welcomes nearly 17 million visitors to hotels, entertainment venues and destinations nationwide. Phu Quoc continues to play the role of a “growth hotspot”, benefiting from the appeal of the ecosystem with high-class resorts, a series of world-class shows and iconic projects.

Ms. Nguyen Vu Quynh Anh - Deputy General Director of Sun Group, General Director of SHE

Sharing at the conference, Ms. Nguyen Vu Quynh Anh - Deputy General Director of Sun Group, General Director of SHE emphasized: “The appearance of Sun PhuQuoc Airways is a strategic milestone, bringing Sun Group to an important milestone of completing a seamless and comprehensive experience ecosystem. From that foundation, we identify 2026 as the year of acceleration - expanding international connections, optimizing service links and enhancing tourist experiences. And with the spirit of 'Take off & Rise Together - take off and soar', Sun Group believes that with the companionship of partners who share the same aspirations, beliefs and will, we will create strong steps forward, contributing to the sublimation of Vietnam tourism .”

Establishing an international distribution system with a flight network reaching Korea and Taiwan from March

One of the most important milestones for the Sun Group ecosystem in 2025 is that Sun PhuQuoc Airways officially took off from November 1, 2025, with Phu Quoc as the center point in the "network" flight axis. For the first time, Phu Quoc has a complete seamless ecosystem of flight - resort - entertainment - recreation - cuisine, strongly strengthening the competitiveness of the Pearl Island in the region.

Sun PhuQuoc Airways plays a key role in the strategic picture from 2026.

In the strategic picture from 2026, Sun PhuQuoc Airways plays a key role. From 2026, the airline will open international routes connecting Phu Quoc directly to Korea and Taiwan, then gradually open more to Thailand, Singapore, Hong Kong, and India. At the same time, it will establish an international distribution system, including Pacific Air Agency (PAA) - one of the leading General Sales Agents (GSA) in Korea and Hongyi Travel Services Co., Ltd. - one of the leading travel companies in Taiwan. The direct flights are expected to create a big boost in the number of international visitors, helping to increase spending and raise Phu Quoc's recognition in the world market.

Increase destination attractiveness, increase multi-segment accommodation network

Entering 2026, SHE aims to maintain growth momentum, expand capacity at destinations and improve the quality of tourist experiences. If 2025 is the stage of completing the ecosystem, then 2026 is the breakthrough year, when strategic tourism - resort projects are simultaneously deployed in many key locations such as the Hilton Quang Hanh Onsen project in Quang Hanh (Quang Ninh), Ascott Tay Ho View (Hanoi), the new mountain train line in Fansipan, LXR Da Nang resort managed by Hilton, Ba Na Hills Hotel Complex (Da Nang), Sun World Vung Tau (HCMC)...

Rixos Phu Quoc - the first All-Inclusive resort in Southeast Asia will launch in 2026.

Especially in Phu Quoc, a market considered a strong "growth pole" of Vietnam tourism, Sun Group identified 2026 as a pivotal year to elevate the destination, creating a solid foundation towards APEC 2027 when the Pearl Island becomes the center of attention to welcome tens of thousands of high-ranking international delegates. Sun Group will simultaneously deploy key projects, increasing the diverse accommodation network from mid-range to high-end segments. Outstanding product lines such as Rixos Phu Quoc - the first All-Inclusive resort in Southeast Asia of the Rixos brand; Sun Tropical Village; IBIS Styles hotel, Moxy or Fairfield by Marriott,... New entertainment and infrastructure projects and services deployed in the Sunset Town area also promise to contribute to increasing the attractiveness of this destination, which is emerging as an international phenomenon.

Accelerate digital transformation, create a seamless experience platform

Sun Group identifies digital transformation as an important driving force to improve service quality and standardize the tourist experience. In the aviation sector, Sun PhuQuoc Airways officially operates the “all-in-one” Sun PhuQuoc Airways application that allows booking tickets, managing services, checking in online, receiving electronic boarding passes and purchasing Sun World tickets, providing a convenient and seamless journey even before the plane takes off. By the third quarter of 2026, Sun Group will launch Sun Loyalty – a loyalty program that unifies the entire ecosystem, providing customers with many outstanding benefits.

Sun PhuQuoc Airways application officially launched on November 26.

Another digital platform jointly developed by Sun Group, Visit Vietnam, is expected to launch in December 2025, aiming to become a national tourism data portal to support destination promotion, improve access to international markets and contribute to preparing for large-scale events such as APEC 2027.

SHE signs MOU with partners to promote 2026 take-off and rise.

Within the framework of the conference, SHE also signed a memorandum of understanding (MOU) with strategic partners KKday, KLook and accompanying partners Trip.com; Hana Tour, Peaktime, EZ Toan Cau, Vietravel, Saigontourist, creating a platform to expand the sales network, strengthen market connections and promote the number of visitors to Sun Group's destinations, promising a year of take-off and reaching even higher in 2026.

NL

Source: https://baothanhhoa.vn/sun-group-tang-toc-chuyen-doi-so-trien-khai-nhieu-san-pham-moi-tao-but-pha-vao-nam-2026-270391.htm