Tan Thanh launches new logo, thanks customers, supports green agriculture in the Mekong Delta

Can Tho In Can Tho City, Tan Thanh Trading Company Limited launched a new logo and expressed gratitude to 800 customers, agents, and farmers in the Mekong Delta, affirming the sustainable journey of "For green productivity".

New symbol – New vision in the journey towards green and sustainable agriculture

On October 31, in a solemn and cozy atmosphere with more than 800 guests gathered in a special event organized by Tan Thanh Trading Co., Ltd., the new logo launch and customer appreciation ceremony. This is not only an event marking a new milestone in Tan Thanh's nearly three-decade development journey, but also a deep gratitude to customers who have accompanied the brand over the years.

Panorama of more than 800 agents and farmers in the Mekong Delta attending the new logo launch and customer appreciation event organized by Tan Thanh Trading Co., Ltd. in Can Tho City. Photo: Le Hoang Vu.

After nearly 30 years of accompanying Vietnam's agriculture, Tan Thanh has become a familiar name, associated with millions of farmers across the fields. Today, this brand continues its journey of innovation by officially announcing a new logo with the main color of turquoise - the color of nature, of freshness and belief in ecological and sustainable agriculture.

According to the company representative, this change comes from 3 important reasons: First, adapting to the new era, when businesses need a new, modern, streamlined look, in line with global recognition trends.

Second, synchronize the brand image, making the new logo easy to apply on packaging, digital platforms and media publications, creating a sense of unity and professionalism.

Third, this is a step that demonstrates the spirit of innovation and sustainable development, affirming that Tan Thanh not only provides products but also commits to long-term commitment with customers, partners and the community for green agriculture.

Ms. Nguyen Thi Thien, Deputy Director of Tan Thanh Trading Company Limited, expressed her gratitude to the agents and customers who have accompanied the company for nearly 30 years. Photo: Le Hoang Vu.

The meaning of the new logo

Tan Thanh’s new logo is a harmonious combination of the water drop and leaf symbols, continuing the core spirit of the old logo, symbolizing the connection between land – water – plants. That image represents Tan Thanh’s commitment to protecting crops, improving green productivity and bringing sustainable value to Vietnam’s agriculture.

The turquoise color scheme brings a sense of friendliness, transparency and trust, demonstrating the company's long-term orientation of developing ecological agriculture. Accompanying it is the slogan "For Green Productivity", as a declaration of the mission to accompany farmers, not only aiming for a bumper crop but also protecting the environment, community health and the future of future generations.

Tan Thanh's new logo with the symbol of a water drop and a leaf, with the main color of turquoise, represents the orientation of "For green productivity" - developing biological and sustainable agriculture. Photo: Le Hoang Vu.

The two messages emphasized at the launching ceremony “New Color Tan Thanh – Biology Reaching Far” and “Tan Thanh – For Green Productivity” affirmed the pioneering spirit of the enterprise in the green transformation period and the application of biotechnology in agricultural production.

Strong connection for green agriculture

Speaking at the event, Ms. Nguyen Thi Thien, Deputy Director of Tan Thanh Trading Co., Ltd. shared: Last year was a challenging year for the agricultural sector in general and the pesticide sector in particular. But in the midst of difficulties, we appreciate even more the valuable companionship and trust that agents and farmers have given Tan Thanh over the past time.

Deputy Minister of Agriculture and Environment Hoang Trung visits Tan Thanh's biological rice production demonstration model in Can Tho City. Photo: Le Hoang Vu.

Ms. Thien said that thanks to the close cooperation of the nationwide dealer system, Tan Thanh has brought biological products such as Plastimula 1SL, Chubeca 1.8SL and Lacasoto 4SP closer to farmers, contributing to changing the farming mindset towards green - clean - safe.

“Tan Thanh’s biological products have affirmed their pioneering position in the market, not only accompanying rice farmers, but also spreading to the fields of vegetables, fruit trees, especially durian trees. We are proud of our biological products, which are 100% extracted from herbs, are environmentally friendly, do not require quarantine time and ensure the quality of agricultural products,” Ms. Thien emphasized.

“Biological trio” of Tan Thanh Trading Company Limited – superior solution for safe rice cultivation, high productivity, towards green and sustainable agriculture. Photo: Le Hoang Vu.

According to Ms. Thien, in the context of climate change, environmental pollution and increasing disease, the application of biological products in farming is not only a trend, but has become an inevitable path of modern, safe and responsible agriculture.

Tan Thanh hopes that agents will continue to spread biological products to more farmers, so that together we can do business effectively, sustainably, protect the environment and public health. That is also a precious gift that we give to future generations - a green, clean, sustainable agriculture.

Technical staff of Tan Thanh Trading Company Ltd. accompanies farmers in the fields, guiding the process of cultivating rice in a biological and sustainable way. Photo: Le Hoang Vu.

After many years of establishment and development, Tan Thanh has become a leading brand in the field of plant protection drugs and biological products, covering all provinces and many key agricultural regions across the country. Not only providing products, Tan Thanh also accompanies farmers through technical consulting programs and training on the safe and effective use of biological drugs.

The new logo launch event is not only a brand mark, but also opens a new development path, demonstrating the desire to rejuvenate - modernize - green the entire operation of Tan Thanh company.

Source: https://nongnghiepmoitruong.vn/tan-thanh-ra-mat-logo-moi-tri-an-khach-hang-tiep-suc-nong-nghiep-xanh-dbscl-d781578.html