Increase content distribution on digital platforms, create flexible revenue streams

(NLDO) - The training course helps press officers grasp the skills of using TikTok to improve the effectiveness of policy communication in the digital age.

On the morning of October 8, in Ho Chi Minh City, the Department of Press - Ministry of Information and Communications coordinated with TikTok Vietnam to organize a training course on "Skills in using TikTok platform in policy communication work" for leaders, reporters, and editors of press agencies.

The program aims to contribute to improving communication capacity, promoting the leading role of the press on social networking platforms, and spreading official information to the public.

Scene of the training session

In her opening speech, Ms. Mai Huong Giang, Deputy Director of the Press Department, said that the training course is part of a series of activities to implement the Press Digital Transformation Strategy to 2025, with a vision to 2030, aiming for 70% of press agencies to put content on digital platforms by 2025 and 100% by 2030.

"The training course will equip leaders, reporters, and editors of press agencies with knowledge and skills to use the TikTok platform professionally, creatively, and effectively. Thereby contributing to improving digital capacity, promoting the role of the press in cyberspace, and spreading more strongly official and positive information" - Ms. Mai Huong Giang informed.

Speakers and guests answer questions and concerns from the press

Mr. Dang Kim Long, Director of Public Policy at TikTok Vietnam, commented that the core strength of communication does not lie in the form of expression, but in reputation, analytical capacity and storytelling ability.

"The platform is ready to act as a technology partner, accompanying the press to maintain the spirit of journalism, but innovate the way of transmission, operation, and approach; contributing to increasing the speed of content distribution, strengthening reputation and opening up flexible and sustainable revenue models" - Mr. Long emphasized.

At the training course, TikTok experts and experienced press agency representatives shared how to build a professional press channel, optimize content display, comply with community standards and effective creative trends on the TikTok platform...

Source: https://nld.com.vn/tang-phan-phoi-noi-dung-tren-nen-tang-so-tao-nguon-thu-linh-hoat-196251008115430982.htm