Impressive growth, creating momentum to reach the 2024 development goals: (Part 3)

With nearly 9.8 million visitors and estimated revenue of nearly 20 trillion VND, the "smokeless industry" has become a bright spot in the overall picture of socio -economic development of Thanh Hoa province in the first 6 months of 2024.

SunWorld Sam Son Water Park is expected to contribute to changing the market structure of visitors to Thanh Hoa in the coming time.

The goal of Thanh Hoa tourism industry in 2024 is to welcome 13.8 million visitors, with total tourism revenue reaching 32,387 billion VND. To achieve this goal, since the beginning of the year, Thanh Hoa province has focused on organizing tourism promotion activities such as: Conference to promote tourism in Ninh Binh - Thanh Hoa - Nghe An - Ha Tinh "One journey - Many experiences" (event on the sidelines of the VITM International Tourism Fair - Hanoi 2024"; Conference on linking tourism development in Thanh Hoa province with the extended Red River Delta provinces, in Bac Giang province; welcoming famtrip and presstrip delegations from provinces and cities from the Northwest and Southeast; promoting Thanh Hoa tourism at major domestic airports and on international television channel CNN; working with representatives of BBC Group (UK) on the cooperation plan to promote Thanh Hoa tourism in the coming time... Along with that, tourism areas, locations and businesses have implemented many stimulus measures, focusing on renewing existing products and developing new tourism products.

After 6 months of implementation, the province's tourism activities have shown bright colors in terms of the number of visitors and revenue, continuing to affirm its attraction to tourists on the Vietnamese tourism map. According to a report by the Department of Culture, Sports and Tourism (DOCST), in the first 6 months of 2024, tourist areas and spots in the whole province welcomed nearly 9.8 million visitors, an increase of 16.1%; total tourism revenue is estimated at 19,848.5 billion VND, an increase of 30.2% over the same period in 2023.

Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen shared: In the first half of 2024, the province has focused on effectively implementing linkage, promotion and promotion activities to key domestic tourism markets. Along with that, the exploitation of a number of new products and destinations and the effective organization of cultural, sports and tourism events have attracted the attention of a large number of tourists. On the other hand, tourism service businesses in the province have also made many efforts to focus on renewing existing tourism products and investing in developing new experiential products. Thanks to that, the spending level and number of days of stay of tourists have gradually improved positively, contributing to raising the total revenue in 6 months to nearly 20 trillion VND, an increase of 30.2% over the same period in 2023. This is an important basis for Thanh Hoa tourism to complete its goals in 2024.

From now until the end of the year, the number of visitors to Thanh Hoa is forecast to continue to have positive growth. Therefore, tourism businesses in the province have been closely following tourism development trends, maintaining the attraction of visitors from traditional markets, while promoting access to new sources of visitors. In particular, when Sun Group's entertainment services in Sam Son City and Flamingo Ibiza Hai Tien are put into operation synchronously, combined with a series of attractive cultural, sports and tourism events, it will be the basis for travel agencies to exploit high-paying visitors. However, the construction, development of products and market expansion require the attention and direction of state management agencies.

According to Deputy General Director of GBest Vietnam Nguyen Thi Ha: “To achieve the growth target as planned, State management agencies need to further promote the role of “conductor”. In particular, it is necessary to strengthen forecasting, proactively and flexibly manage, orient businesses to build suitable products, and expand the market in the new situation. Along with that, innovate promotional, promotion and tourism stimulus programs; focus resources to exploit new tourism products, contributing to increasing the competitiveness of destinations... In particular, it is necessary to continue promoting to open more flights to Thanh Hoa to attract visitors”.

Although the number of visitors to Thanh Hoa is growing well, in reality, tourism activities in the first 6 months of 2024 still revealed some shortcomings and limitations such as: the flow of high-end tourists and international tourists is still limited; spending levels and length of stay are still low; lack of experiential tourism products and services at some key tourist destinations; some tourism investment projects are behind schedule... Therefore, in order to achieve the set goals in 2024, Thanh Hoa province has been and is continuing to synchronously implement solutions to accelerate recovery and accelerate effective and sustainable tourism development according to Resolution No. 82/NQ-CP, dated May 18, 2023 of the Government. Along with that, maintaining conditions for welcoming and receiving guests safely, attractively, civilizedly and friendly; promote and launch the program "Vietnamese people travel to Vietnam - Vietnam I love", "Thanh Hoa people travel to Thanh Hoa", to promote and attract domestic tourist markets. In particular, State management of tourism will be strengthened, focusing on controlling the quality of tourism services and tourism stimulus programs, ensuring "Thanh Hoa Tourism - A safe and attractive destination".

SunWorld Sam Son Water Park is expected to contribute to changing the market structure of visitors to Thanh Hoa in the coming time.

Article and photos: Hoai Anh

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Source: https://baothanhhoa.vn/tang-truong-an-tuong-tao-da-can-dich-cac-muc-tieu-phat-trien-nam-2024-bai-3-du-lich-la-diem-sang-219574.htm