Impressive growth creates momentum towards achieving development goals in 2024: (Part 3)

With nearly 9.8 million visitors and estimated revenue of nearly 20 trillion VND, the "non-polluting industry" (tourism) has become a bright spot in the overall socio -economic development picture of Thanh Hoa province in the first six months of 2024.

Impressive growth, creating momentum to achieve development goals in 2024: (Part 3) - Tourism is a bright spot. SunWorld Sam Son Water Park is expected to contribute to changing the structure of the tourist market in Thanh Hoa in the coming time.

The target for Thanh Hoa's tourism industry in 2024 is to welcome 13.8 million visitors and achieve total tourism revenue of 32,387 billion VND. To achieve this goal, from the beginning of the year, Thanh Hoa province has focused on organizing tourism promotion activities such as: the Ninh Binh - Thanh Hoa - Nghe An - Ha Tinh Tourism Promotion Conference “One Journey - Many Experiences” (an event held alongside the VITM International Tourism Fair - Hanoi 2024); the Conference on Tourism Development Linkage between Thanh Hoa province and the expanded Red River Delta provinces, held in Bac Giang province; welcoming famtrip and presstrip delegations from provinces and cities in the Northwest and Southeast regions; promoting Thanh Hoa tourism at major domestic airports and on the international television channel CNN; working with representatives of the BBC Group (United Kingdom) on a plan for cooperation in promoting Thanh Hoa tourism in the near future... Along with that, tourism areas, attractions, and businesses have implemented many measures to stimulate demand, focusing on renewing existing products and developing new tourism products.

After six months of implementation, the province's tourism activities have shown bright prospects in terms of visitor numbers and revenue, further affirming its attractiveness to tourists on the Vietnamese tourism map. According to a report by the Department of Culture, Sports and Tourism, in the first six months of 2024, tourist areas and destinations throughout the province welcomed nearly 9.8 million visitors, an increase of 16.1%; total tourism revenue is estimated at VND 19,848.5 billion, an increase of 30.2% compared to the same period in 2023.

Deputy Director of the Department of Culture, Sports and Tourism, Vuong Thi Hai Yen, shared: In the first half of 2024, the province focused on effectively implementing activities to link, promote, and market to key domestic tourism markets. Along with that, the introduction of several new products and destinations, and the effective organization of cultural, sports, and tourism events, attracted the attention of a large number of tourists. On the other hand, tourism service businesses in the province have also made many efforts to focus on renewing existing tourism products and investing in the development of new experiential products. As a result, the spending and length of stay of tourists have gradually improved positively, contributing to a total revenue of nearly 20 trillion VND in the first six months, an increase of 30.2% compared to the same period in 2023. This is an important foundation for Thanh Hoa tourism to achieve its goals in 2024.

From now until the end of the year, the number of tourists visiting Thanh Hoa is projected to continue its positive growth. Therefore, tourism businesses in the province have been closely following tourism development trends, maintaining the attraction of tourists from traditional markets while also actively seeking new sources. In particular, the integrated operation of Sun Group's entertainment services in Sam Son City and Flamingo Ibiza Hai Tien, combined with a series of attractive cultural, sports, and tourism events, will provide a foundation for travel agencies to target high-spending tourists. However, the development of tourism products and market expansion require the attention and guidance of state management agencies.

According to Nguyen Thi Ha, Deputy General Director of GBest Vietnam: “To achieve the planned growth targets, state management agencies need to further enhance their role as the ‘conductor.’ This includes strengthening forecasting, proactively and flexibly managing operations, guiding businesses to develop suitable products, and expanding markets in the new situation. Along with that, it is necessary to innovate promotional and marketing programs to stimulate tourism; focus resources on developing new tourism products, contributing to increasing the competitiveness of the destination... In particular, it is necessary to continue promoting the opening of more flight routes to Thanh Hoa to attract tourists.”

Although the number of tourists visiting Thanh Hoa is experiencing good growth, the tourism sector in the first six months of 2024 still revealed some shortcomings and limitations, such as: limited high-end and international tourist arrivals; low spending and length of stay; lack of experiential tourism products and services in some key tourist destinations; and delays in some tourism investment projects... Therefore, to achieve the goals set for 2024, Thanh Hoa province has been and continues to implement comprehensive solutions to accelerate the recovery and development of tourism effectively and sustainably, in accordance with Resolution No. 82/NQ-CP dated May 18, 2023 of the Government. Along with this, it is maintaining safe, attractive, civilized, and friendly conditions for receiving and hosting tourists. The campaign "Vietnamese people travel in Vietnam - I love Vietnam" and "Thanh Hoa people travel in Thanh Hoa" will be promoted and launched to attract domestic tourists. In particular, state management of tourism will be strengthened, focusing on controlling the quality of tourism services and tourism stimulus programs, ensuring "Thanh Hoa tourism - A safe and attractive destination".

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