By participating in the ITB Berlin 2025 trade fair, Saigontourist Group is stepping up its efforts to attract European tourists.

Saigontourist Group has implemented many programs to promote and advertise Vietnamese tourism as well as continue to attract European tourists.

Taking place from March 4th to 6th, 2025 at the Messe Berlin Exhibition Grounds in Berlin, the capital of the Federal Republic of Germany, the ITB Berlin 2025 international tourism fair welcomed approximately 5,600 exhibitors from 190 countries and territories, attracting 100,000 visitors and 24,000 attendees seeking to network and negotiate with exhibitors and other participants regarding tourism services. Saigontourist Group, together with Vietnam Airlines, co-organized and participated in the ITB Berlin 2025 fair at the joint Saigontourist Group - Vietnam Airlines booth.

Mr. Vu Quang Minh - Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to the Federal Republic of Germany (center) with the Saigontourist Group and Vietnam Airlines delegation at the joint booth at the ITB Berlin 2025 trade fair.

The ITB Berlin International Fair is the leading meeting point for travel companies, booking system developers, airlines, hotels, destinations, and other travel-related businesses. ITB Berlin 2025 is a central hub for the travel industry and has a significant impact on travel experiences worldwide .

"Participating in the ITB Berlin 2025 International Fair is a great opportunity for Saigontourist Group to continue introducing high-quality tourism products and services to the international market, while focusing on expanding the market and exploiting new cooperation opportunities through meetings, working sessions, exchanges, and signing tourism development cooperation agreements with international partners participating in the fair. With the diversity and uniqueness of Vietnamese tourism, we believe that the promotional activities of the two leading tourism and aviation corporations in Vietnam will attract the attention of many customers and potential partners," said Mr. Pham Huy Binh - Chairman of Saigontourist Group.

Participating in the ITB Berlin 2025 International Fair is a great opportunity for Saigontourist Group to continue showcasing its high-quality tourism products and services to the international market.

Coming to ITB Berlin 2025, Saigontourist Group has the participation of member units who are leading representatives in the fields of accommodation and travel services, including Saigontourist Travel Service Company and 5-star hotels Rex Saigon, Grand Saigon, Majestic Saigon and Caravelle Saigon. Saigontourist Group and its member units introduced diverse tourism products and services, while promoting the image of Vietnamese tourism and Ho Chi Minh City tourism to international markets, especially the European and German markets.

During the three days of ITB Berlin 2025, the 5-star Majestic Saigon Hotel offers a special "100-year-old Imprint" package for 1 guest, priced from VND 6,499,000 when staying 2 nights at the hotel. Also here, the 5-star Rex Saigon Hotel offers a direct booking promotion, with a direct 50% discount on the published price for visitors to the fair. The 5-star Grand Saigon Hotel also offered many attractive packages at the fair, offering a variety of services for banquets, conferences, MICE, and accommodation, such as the Heritage package including daily laundry service, the Premium Luxe package including daily minibar, the Elegance Retreat package including daily lunch (or dinner), and the Opulent Escape package including one airport transfer. The 5-star Caravelle Saigon Hotel launched an attractive offer exclusively for attendees of the ITB Berlin 2025 International Travel Fair, with a 25% discount on the best current rate if booked 21 days in advance or a 30% discount on the best current rate if booked 30 days in advance.

Saigontourist Group and its member units have introduced diverse tourism products and services, while promoting the image of Vietnamese tourism.

Saigontourist Group and its units actively carry out tourism promotion activities with hundreds of international partners in an effort to boost the development of two-way tourism between Vietnam and Germany, continuing to enhance business cooperation opportunities, providing products and services through meetings, exchanges, and signing agreements with international tourism partners participating in the fair.

On the second day of ITB Berlin 2025, March 5, 2025, from 4:00 p.m. to 6:00 p.m. (local time) at the joint booth of Saigontourist Group - Vietnam Airlines, there will be a "Happy Hour" program - Business Party and a "Lucky Draw" lucky draw program. Here, hundreds of partners and attendees will have the opportunity to enjoy delicious Vietnamese dishes and participate in exchange activities with many valuable and attractive gifts from Saigontourist Group and Vietnam Airlines.

The collaborative program of participation and partnership at the ITB Berlin 2025 International Tourism Fair is one of the important activities of Saigontourist Group and Vietnam Airlines.

Germany and the German-speaking market are important international tourist markets for Vietnam tourism as well as Saigontourist Group. According to statistics, the number of German and German-speaking tourists of the Saigontourist Group system annually welcomes and serves hundreds of thousands of arrivals, bringing in thousands of billions of VND in revenue. In particular, at hotels, resorts, golf courses, conference centers, seminars... belonging to Saigontourist Group in Ho Chi Minh City and localities nationwide, annually welcome and serve hundreds of thousands of German visitors in particular and the German-speaking market in general, mainly high-end and business visitors, bringing in thousands of billions of VND in revenue. Meanwhile, at Saigontourist Travel Service Company (Saigontourist Travel), a subsidiary of Saigontourist Group, is currently the leading travel company in Vietnam with outstanding strengths in attracting tourists from the European and German markets, serving thousands of European visitors to Vietnam every year on air and sea tours. On the other hand, every year, Saigontourist Travel has taken tens of thousands of Vietnamese tourists to visit and travel in Europe.

The program of joint participation and companionship at the International Tourism Fair ITB Berlin 2025 is one of the important activities of Saigontourist Group and Vietnam Airlines, following the international events that the two sides have cooperated to implement before, with the aim of promoting the image of Vietnamese tourism to international friends, contributing to the development of tourism in Ho Chi Minh City and Vietnam. In particular, the most typical are the Vietnam - US two-way tourism investment promotion program in the US in 2022, the WTM London International Tourism Fair in 2023, 2024 in the UK, the Vietnam Tourism Promotion Program in 2023 in Japan , the International Tourism Fair ITB Berlin 2024 in Germany, the Vietnam destination launching program in the Chinese market in April 2024, the Vietnam - Cambodia Tourism Promotion Program "Two Countries - One Destination" in July 2024.

Next, Saigontourist Group will cooperate with Vietnam Airlines to co-organize the Vietnam - Europe Tourism Promotion Program in Munich, Federal Republic of Germany in October 2024, the Vietnam - Malaysia Bilateral Tourism Development Cooperation Program in November 2024 on the occasion of the official visit to Malaysia of the high-ranking delegation of the Party and State of Vietnam led by General Secretary of the Central Committee of the Communist Party of Vietnam To Lam. Most recently, the two groups coordinated to implement the Program to introduce Vietnamese destinations in Japan and the 30th Anniversary of Vietnam - Japan flight route on December 4, 2024 in Tokyo.

Source: https://nld.com.vn/tham-gia-hoi-cho-itb-berlin-2025-saigontourist-group-day-manh-thu-hut-thi-truong-khach-chau-au-196250306144212401.htm