The success of Chi Pu, Trang Phap… and the story of professionalization of artists

(NLĐO) - The recent success of artists under The First Management Company is clear evidence of the professionalization of artistic activities.

Artists under The First Management

The Vietnamese entertainment industry is undergoing a transformation with impressive programs and the rise of many artists. Entertainment shows and numerous artists are becoming media sensations, with many concerts and domestic music festivals selling out in an instant.

It's safe to say that it's been a long time since the entertainment industry has witnessed such a vibrant and explosive atmosphere of cultural activities.

Beyond simply creating art, artists are beginning to build distinct personal images and connect more closely with the public through various media products.

Audiences also had their first exposure to modern forms of entertainment, keeping up with global trends. Purchasing tickets to events, voting for idols online, buying albums, merchandise, or digital music were all easy.

Despite their different directions and styles, it's easy to see that the recent rise of artists has stemmed from the professionalization of their work. The roles of producers, media outlets, and managers have also become increasingly clear.

The First Management – ​​the agency managing a number of prominent artists in recent times – is an example of the rapid growth of this field. The intense competition in the entertainment industry demands that artists be more thoroughly prepared for both their products and their media plans.

Working with a professional team will support and optimize an artist's activities, as well as increase their access to job opportunities. As the management agency for numerous prominent artists such as Chi Pu, Trang Phap, Hoang Oanh, Dang Quan, Coldzy, Vy Vy, M Tu, JayKii, Mai Anh…, The First Management has affirmed its importance in building a professional image, despite only being launched a year ago.

Singer Trang Phap

Chi Pu has been achieving great success since entering the Chinese market. Despite a busy schedule working in both countries, the artist successfully released the music video "Finding You" featuring guest star Fan Zhihan and the EP "Flexible" with three songs produced by an international team. Chi Pu also demonstrated her serious dedication to her art by delivering high-quality performances at a music event attended by 35,000 people.

Shortly after, she held fancon events (a combination of fan meetings and concerts) in both Vietnam and China, becoming the first Vietnamese artist to achieve this. The continuous attention and collaboration offers she receives both domestically and internationally further solidify her increasingly strong influence.

Artist Trang Phap has also achieved a series of memorable milestones in just one year. She consecutively held the largest fan meeting of her career, released the music video "Sending to My Future Husband" and the album "INFINITY8" to celebrate 10 years of singing. The female singer has continuously been a guest at events and received collaboration offers from brands. She is highly regarded for her talent and meticulous investment in every performance and media product.

Furthermore, Trang Phap's professionally organized and civilized fandom, which consistently supports her projects, is another thing partners remember when mentioning her. Her spectacular comeback surprised many, revealing a more multifaceted and impressive version of herself compared to nearly ten years ago. At the end of 2024, Trang Phap also continuously received awards and nominations from many prestigious awards in the entertainment and media industry.

Former Miss Vietnam runner-up and MC Hoang Oanh has returned after a period of seclusion and is busy inspiring others through her work as an MC, speaker, and her podcast series "Living a Brilliant Life." Audiences have shown much affection for Hoang Oanh thanks to her success in spreading the image of a graceful and skillful woman, as well as a loving mother.

CEO of The First Management, Nguyen Huu Anh

For young artists, The First Management has been a launching pad for a series of unexpected successes: choreographer Dang Quan shot to fame, constantly dominating the airwaves after appearing as a guest on popular music shows; singer Vy Vy successfully debuted with her album "Buộc vào cơn gió" (Tied to the Wind) with her unique healing musical style; rapper Coldzy made his mark with his first album, "Medicine," and received much attention when he participated in and won the golden hat at Rap Viet 2024; singer JayKii and his wife Mai Anh focused on their family, but his music products still firmly held their positions and reached new milestones on digital music platforms; singer M Tu successfully concluded his 2024 with the song "Em bắt đầu lại" (I Start Again), which was actively recommended on digital music platforms.

It is known that artists under The First Management not only receive strategic consulting and support throughout their schedules but also have their media plans developed before each appearance. Depending on the nature of the event, the company, including the management team, media team, and account team (connecting the artist with brands and partners), will accompany the artist. This comprehensive support allows artists to fully focus on their professional work, helping them increase their recognition with the audience and build a professional image in the eyes of brands.

CEO Nguyen Huu Anh stated that talent is key to excelling in the entertainment and arts industry. However, long-term artistic success requires not only talent but also professionalism.

“After helping artists shine, the second challenge for those behind the scenes is ensuring they don't become 'temporary phenomena.' We always prioritize long-term development opportunities for artists and quality works for the audience. This might make The First Management's journey a little more challenging, but it will certainly be a memorable and valuable one,” said Mr. Nguyen Huu Anh.

Source: https://nld.com.vn/thanh-cong-cua-chi-pu-trang-phap-and-cau-chuyen-chuyen-nghiep-hoa-cua-nguoi-lam-nghe-thuat-196250220093430869.htm