Mr. Cung Trong Cuong shares with businesses

Consumer behavior is changing, requiring higher levels of personalization, faster interactions, and seamless experiences across digital platforms.

Experts participating in the workshop affirmed that businesses that do not keep up with this trend will be quickly replaced. Accordingly, businesses need to optimize content and data for AI (AI Optimization - AIO). In particular, optimize content so that AI can easily understand and suggest products and services of the business. Invest in data to ensure product and service data is clear, easy to integrate into AI platforms, integrate API to connect directly with large AI platforms. Optimize appropriate content on AI, create detailed product descriptions, use natural keywords. Product descriptions need to be detailed, clear and have specific attributes (color, size, price). Optimize product data, ensure product data is easy to integrate into AI platforms.

In addition, businesses must integrate AI into the customer experience, using AI chatbots to answer questions and suggest products. Connect with major AI platforms such as registering your products/services on platforms such as ChatGPT Plugin Store or Google Gemini. Continuously measure and optimize, use analytics tools (such as Google Analytics or AI integration tools) to measure effectiveness and optimize strategies.

At the workshop, businesses highly appreciated the effectiveness of AI in their business operations, and discussed the story of product recognition solutions for businesses so that AI can recommend businesses and products to the top of the recommendations.

On this occasion, Hue Innovation Hub also launched IT Space. This is a community space initiated to create a dynamic connection space for the information technology community; an environment for learning and professional development for technology enthusiasts in Hue .

Hoang Anh

Source: https://huengaynay.vn/kinh-te/thong-tin-thi-truong/thay-doi-tu-duy-ban-hang-trong-thoi-dai-ai-154350.html