OCOP products enhance Dong Loc agricultural product brand

These days, 70 hectares of crispy oranges of Tra Son Cooperative (Dong Loc) are entering the busiest harvest season of the year. On the golden hillsides, people are busy cutting oranges to catch up with shipments to the South and North.

Xuan Hoa oranges are certified as 4-star OCOP products.

Certified with 4-star OCOP, Xuan Hoa oranges of Tra Son Cooperative have affirmed their brand and superior quality in the market for many years. At the same time, the Cooperative has also promoted through e-commerce platforms, trade promotion fairs and livestream sales sessions. This is considered a new direction, contributing to bringing the Xuan Hoa orange brand closer to consumers across the country.

Mr. Nguyen Xuan Hoa - Director of Tra Son Orange Cooperative said: "Currently, our orange products are sold on the market at prices ranging from 90,000 to 120,000 VND/kg, higher than the average price in the region. The OCOP brand, along with consistent quality and design, has helped the products stand firm in the market. At this time, gardeners have also received quite a few Tet orders."

Dong Loc has 5 orange products recognized as OCOP.

With the desire to improve the local agricultural products and at the same time open up economic development for his family, after many years of wandering, Mr. Tran Ba Quang in Kim Thanh (Dong Loc commune) decided to return to his hometown to build a turmeric starch processing facility. The advantage of abundant local raw materials, along with the experience accumulated over many years working at a chain of turmeric starch production companies in Vung Tau, has become an important foundation to help him confidently start a business.

In 2019, An Tam turmeric honey pills and turmeric starch products were officially recognized as meeting 3-star OCOP standards. This is an important milestone that opens up opportunities to connect the consumer market for the facility. Mr. Quang shared: “Up to now, our products have been present in many provinces and cities across the country, appearing on the shelves of supermarkets and clean agricultural products. This is a step to help increase the value of local agricultural products and affirm a stable position in the market.”

Not only stopping at processing activities, Mr. Quang's facility also contributes to orienting people about the advantages of Tra Son land in expanding turmeric growing area, contributing to changing production habits for people. Purchasing raw materials at stable prices for many years has helped farmers feel secure in expanding growing area, creating sustainable output and gradually forming raw material areas in surrounding areas.

Made from locally available ingredients such as roasted and ground salt, rock sugar, oyster mushrooms, galangal, lemongrass, onions, tomatoes, etc., the product duo: Tinh Hoa nutritional seasoning powder and Tinh Hoa nutritional broth of Dong An production facility (Dai Dong village) are processed entirely from natural herbs, without using chemicals or preservatives. Thanks to their stable quality and distinctive vegan flavor, the two products have been recognized as meeting the 3-star OCOP standard in 2023.

Since participating in the OCOP program, the products have been increasingly trusted by consumers, helping the facility expand its consumption market to many provinces and cities such as Hanoi , Ho Chi Minh City, Nghe An... and creating jobs for a number of local workers.

Tinh Hoa nutritional seasoning powder and Tinh Hoa nutritional broth products of Dong An production facility.

Ms. Nguyen Thi Phuoc - owner of Dong An production facility shared: "In addition to increasing income and creating sustainable output for products, our biggest goal is to bring consumers quality vegetarian products, contributing to orienting healthy eating habits, nurturing an environmentally friendly lifestyle."

With the advantage of climate and land suitable for livestock and crop farming, Dong Loc has many agricultural products with local characteristics. Through the OCOP program, these potentials are being "awakened". Currently, the whole commune has built 14 products that meet OCOP standards, including 13 3-star products including: turmeric honey pills; turmeric starch; Truong An pork roll; Minh Nhat garlic chili roasted peanuts; 5 orange products, 2 melon products; Tinh Hoa nutritional broth; Tinh Hoa nutritional seasoning powder and 1 4-star product, Xuan Hoa orange.

Not only stopping at enhancing product brands, Dong Loc commune also focuses on trade promotion through fairs, connecting product consumption, introducing at tourist destinations such as Dong Loc T-junction relic site... OCOP products are beautifully displayed, attracting tourists and creating a ripple effect for local brands.

Mr. Nguyen Xuan Dieu - Head of the Economic Department of Dong Loc Commune said: "We identify OCOP as a long-term direction, associated with new rural development and increasing people's income. In the coming time, the commune will focus on developing key products, accompanying people to support digital transformation, connecting to bring products to the supermarket system and e-commerce platforms."

From the rustic products of the countryside, the OCOP program has become a "passport" that opens the way to increase the value and create a unique brand for agricultural products in Dong Loc. This is not only a story of economic development, but also a journey to affirm the position of a quality commodity production area - where hometown products reach out to large markets, contributing to building a new rural commune that is increasingly rich, beautiful and civilized.

Source: https://baohatinh.vn/san-pham-ocop-nang-tam-thuong-hieu-nong-san-dong-loc-post300611.html