At Paris Fashion Week Spring/Summer 2026, many designers brought denim back to the runway in more diverse and daring ways. Originally associated with street style, this material was reinterpreted to suit the spirit of high-end runway wear.
Loose-fitting denim jeans are cleverly paired with blazers and soft silk shirts to create a relaxed feel. Besides being a symbol of ruggedness, denim has become a versatile fashion language, highlighting the contrast between the strong material and soft details.

One of the most noteworthy collections at this fashion week was GVLUX's The Echoes , born from a dialogue between "heritage" and "the future." Each design is not just clothing, but also a story about the craftsman and the power of creativity in pushing new boundaries.
Few people know that this was GVLUX's first time venturing into one of the world's four major fashion capitals. Their designs quickly made an impression thanks to their innovative use of familiar materials through a fresh and creative approach.


The collection opens with bold, everyday designs, featuring oversized blazers paired with architectural denim trousers, creating a modern and highly wearable look.
The asymmetrical silhouette of the dress creates a dynamic effect that is both soft and powerful. The long coat, with its tie-dye effect and bold cutouts, paired with ripped denim jeans, creates a harmonious blend of edginess and sophistication.


Focusing on street style, the designer presents a patchwork denim jacket and wide-leg pants, completed with a matching bucket hat, creating a look that is both relaxed and polished.
Instead of soft, flowing designs, the brand chose to highlight a long, flowing dress accentuated with a wide belt, cleverly harmonizing the femininity and the strong character of denim.


But as the show progressed, the runways gradually revealed bolder experiments. Meticulously handcrafted designs, requiring hundreds of hours of hard work, created new combinations that seemed to challenge the conventional definition of denim.
The overarching theme of the collection is the contrasting interplay of toughness and softness, discipline and freedom, industrial and handcrafted. Denim—typically associated with everyday life—is reborn in a luxurious context, standing alongside silk and leather.


In a playing field dominated for decades by European luxury brands, this emergence sparks curiosity, opening up a new prospect for a "newcomer" from Asia daring to step out into the world, bringing with them their local heritage to create a global identity.
Through this, the designer demonstrates that the vision for transforming denim goes beyond mere rhetoric and has become a compelling creative practice.
Photo : PRFW
Source: https://dantri.com.vn/giai-tri/thiet-design-denim-pha-cach-gay-an-tuong-tai-tuan-le-thoi-trang-paris-20251008120345524.htm






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