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Mega Sale stirs up the consumer market in Da Nang.

DNO - The 2025 year-end promotional season is being implemented by the Department of Industry and Trade of Da Nang city. With a series of practical offers, the program has created a vibrant shopping atmosphere, meeting the consumer needs of the people and contributing to the growth of trade and services at the end of the year.

Báo Đà NẵngBáo Đà Nẵng12/12/2025

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Many reputable domestic and international brands are offering discounts of up to 80% to stimulate consumer spending in Da Nang . Photo: VAN HOANG

Commercial highlight

The Mega Sale Holiday Da Nang 2025, taking place from December 11th to 14th, is becoming the highlight of the year-end shopping season, attracting 120 booths with over 300 authentic designer brands participating.

On the first day, the event created a vibrant atmosphere with a large number of locals and tourists visiting and shopping, affirming the appeal of this large-scale luxury goods shopping event in Da Nang.

With discounts of up to 80% on many fashion items, cosmetics, accessories, etc., the program builds strong consumer trust thanks to its commitment to 100% genuine products with clear origins.

Shopping at the Da Nang Mega Sale Holiday 2025, Ms. Nguyen Thi Tuyet (Thanh Khe ward) said that the abundant supply of branded goods with good quality are important factors that create the prestige of trade promotion events, attracting the attention and shopping of people.

According to Ms. Tuyet, the promotional programs and activities at the end of the year are very practical and suitable for shopping needs. People hope that the city will continue to organize more similar fairs, creating opportunities for people to access quality goods at preferential prices.

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Exciting shopping at the Mega Sale Holiday Da Nang 2025. Photo: VAN HOANG

Mr. Nguyen Duong, representative of the retail business department of Ecco and Rockport brands (TBS Retail Group), said that this is the second time the company has participated in the Mega Sale Holiday event in Da Nang.

Following the success of the previous event, the company brought over 700 shoe products from the two brands, hoping to generate "explosive" sales this time around.

According to Mr. Duong, in the context of a market flooded with counterfeit and imitation goods, the fact that the Department of Industry and Trade and other relevant agencies organize trade promotion events for brands with clear origins and sources creates a reputable shopping destination for consumers.

[ VIDEO ] - Da Nang launches promotional campaign to stimulate year-end shopping:

Boost shopping activity.

Ms. Nguyen Thi Thanh Huong, Director of Bigbang Branded Goods Trading and Service Company Limited, said that the first Mega Sale Holiday in Da Nang, held in June 2025, yielded positive results with strong support from residents and tourists in the city.

Returning for the second edition of the event, the organizers incorporated public feedback to add new product categories and a wider range of domestic and international brands.

In particular, following the success of the first event, many local businesses proactively contacted and registered to participate, contributing to enriching the product catalog at this year's event.

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We expect that with the support of the Department of Industry and Trade, Mega Sale will contribute to promoting smarter consumer habits; and at the same time create opportunities for people to access genuine, high-quality goods at preferential prices. We want to bring a reputable and civilized shopping experience to the people and tourists in Da Nang.

Ms. Nguyen Thi Thanh Huong, Director of Bigbang High-End Trading and Service Company Limited

According to the Department of Industry and Trade of Da Nang city, the Mega Sale Holiday Da Nang 2025 is one of many activities within the framework of the "Year-End Promotion Season 2025" - Mega Sale Year End Da Nang 2025 program.

This is an annual event aimed at creating a vibrant shopping atmosphere and stimulating consumer demand with various trade and service festivals and attractive promotional activities. After nearly two weeks of implementation, more than 700 businesses have participated, offering discounts on over 10,000 items and services.

Major distribution systems, retail chains, and businesses in the area have all responded positively, offering people more choices and opportunities for economical shopping.

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The "2025 Year-End Promotion Season" - Mega Sale Year End Da Nang 2025, launched from December 1, 2025 to January 18, 2026, attracted more than 700 participating businesses. Photo: VAN HOANG

Mr. Le Quang Thanh, Deputy Director of Co.opmart Da Nang Supermarket, said that in response to the "Year-End Promotion Season 2025" program, the supermarket has implemented many large-scale promotional programs with diverse forms and deep discounts. This aims to stimulate consumer demand and serve the increased shopping needs of people during the year-end and Lunar New Year 2026.

These include: “Exciting New Year – Abundant Gifts” with a lucky draw of 300,000 VND (from December 15, 2025 to January 4, 2026); activities to increase customer interaction; the 2026 Tet promotion program - “Come to Co.op and bring Tet home” with the Co.opmart chain nationwide…

According to Ms. Do Thi Quynh Tram, Deputy Director of the City's Department of Industry and Trade, as the year-end peak season approaches, trade and service activities are expected to continue playing a key role in maintaining growth momentum and creating a favorable foundation for achieving socio-economic goals in 2025 and subsequent years.

With the "2025 Year-End Promotion Season" - Mega Sale Year End Da Nang program, the city's Department of Industry and Trade hopes to strongly promote and attract more businesses in diverse fields to participate and expand the list of discounted goods and services throughout the city.

This contributes to creating a synchronized demand-stimulating activity, giving residents and tourists more opportunities to access a wider range of quality products and services at reasonable prices in a civilized and transparent shopping environment during the year-end season.

Source: https://baodanang.vn/mega-sale-khuay-dong-thi-truong-tieu-dung-da-nang-3314679.html


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