Thương hiệu cà phê hữu cơ L’amant Café đạt Thương hiệu quốc gia 2024

Photo: L'amant Café

Affirming its position with the title of "National Brand"

The "National Brand" award is one of the most prestigious titles for Vietnamese businesses, having undergone a rigorous review and evaluation process by a panel of leading industry experts. Therefore, L'amant Café receiving this award demonstrates the brand's commitment to product quality.

Mr. Thai Nhu Hiep – Chairman of the Board of Directors, Director of Vinh Hiep Co., Ltd., and founder of the brand, shared: “The “National Brand” award is a great source of pride for L'amant Café and the entire company. It also motivates us to continue improving quality and meeting customer expectations on our journey to bring Vietnamese coffee to the world .”

Mr. Thai Nhu Hiep – Chairman of the Board of Directors of Vinh Hiep Co., Ltd., founder of L'amant Café, represented the company in receiving the National Brand Award 2024. Photo: L'amant Café

According to Mr. Hiep, this title is not only a recognition of the mission and vision that L'amant Café has always pursued, but also represents the love and dedication of the farmers in Gia Lai province in nurturing each coffee bean. From vast organic farms, L'amant Café aspires to bring to the world market a truly "clean" product, imbued with the pure flavor of the Central Highlands of Vietnam.

The journey to elevate Vietnamese coffee to new heights.

Originating from the idea of ​​building a pioneering organic coffee farm, L'amant Café is constantly seeking innovative and sustainable solutions to create high-quality coffee products.

Currently, L'amant Café has established its own raw material area and developed a sustainable production model. L'amant Café's coffee farms have achieved international certifications such as USDA Organic from the US Department of Agriculture , EU Organic from the European Union, Japanese Agricultural Standards, and Korean Organic, demonstrating its commitment to providing safe, environmentally friendly products that meet the global trend of using organic products. Over 60,000 tons of coffee from L'amant Café farms have been certified by international programs such as 4C (Common Code for the Coffee Community) and Rainforest Alliance.

L'amant Café's organic coffee farm. Photo: L'amant Café

Besides establishing its own raw material growing areas, L'amant Café's distinguishing feature lies in its modern and advanced production process, utilizing Probat technology – a leading European coffee roasting technology – combined with ISO 22000 and HACCP standards, ensuring internationally recognized coffee quality. Each coffee bean delivered to the consumer carries its own distinctive, original flavor, the result of rigorous control at every stage, from coffee plant care and harvesting to processing, packaging, and distribution to the market.

Through relentless effort, L'amant Café's products have been exported to over 20 countries and territories, including notoriously demanding markets such as Europe, the United States, Japan, and South Korea. This international market acceptance is not only a source of pride but also a driving force for the brand to continue its strong growth, affirming the position of Vietnamese coffee on the international stage.

Production process at the L'amant Café factory. Photo: L'amant Café

Attending the National Brand Exhibition 2024

Following its success as a National Brand, L'amant Café is one of the representatives of the Vietnamese coffee industry participating in the National Brand Exhibition 2024, from November 13-16 at the Saigon Exhibition and Convention Center (SECC).

This is an opportunity for consumers to enjoy high-quality organic coffee products from L'amant Café. L'amant Café's booth at the fair will offer visitors a unique experience, from savoring the exquisite taste of coffee to learning about the modern organic production process and the international certifications the brand has achieved.

“L'amant Café wishes to join hands with the community in the journey of building a green, clean, and modern agricultural industry, contributing to the sustainable development of the Vietnamese economy. On this journey, L'amant Café hopes to continue to be loved and supported by domestic and international consumers, together affirming the value and position of Vietnamese coffee,” a representative of L'amant Café expressed.

Bich Dao

Source: https://vietnamnet.vn/thuong-hieu-ca-phe-huu-co-l-amant-cafe-dat-thuong-hieu-quoc-gia-2024-2342500.html