With its abundant tourism resources, liberal visa policies, and prominent brands, Vietnam is becoming increasingly attractive on the world tourism map. According to statistics, searches for Vietnam tourism have increased by 30-40% recently.
International searches for tourism in Vietnam have increased by 30-40%.
According to Google data, international searches for tourist accommodations in Vietnam increased by 15% - 30% year-on-year from the end of November 2024 to the end of January 2025. In the first half of February 2025, international searches continued to increase by 30% - 45%.
International searches for tourism in Vietnam increased by 30-40% in the first half of February.
The markets with the highest search volume for Vietnam tourism are the US, Australia, India, Japan, South Korea, Singapore, the UK, Canada, Germany, and Malaysia. These are also key markets for Vietnamese tourism in Northeast Asia, Southeast Asia, Europe, and North America. Notably, Australia and India are the second and third largest markets in terms of search volume, respectively, indicating significant potential for growth.
The most searched-for destinations in Vietnam by international tourists are Ho Chi Minh City, Hanoi , Da Nang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue, and Vung Tau.
These are encouraging signs for Vietnam's tourism industry after its spectacular breakthrough in 2024. In January 2025, Vietnam welcomed nearly 2.1 million international visitors, an increase of 18.5% compared to the previous month and a 36.9% increase compared to the same period in 2024. This is a new record for the tourism industry, surpassing the nearly 2 million international visitors in January 2020. Compared to the same period in 2019 before the pandemic, the number of visitors in January 2025 is 37.8% higher.
The increase in demand from international tourists to Vietnam clearly demonstrates the effectiveness of the relaxed visa policy, groundbreaking promotional programs over the past year, elevating the Vietnamese tourism brand globally, as well as the increasingly diverse, attractive, and high-quality tourism products and services that meet the needs and tastes of tourists in the new era.
Hanoi ranks among the top 25 most popular travel destinations of all time.
Tripadvisor's Traveller's Choice Awards Best of the Best Destinations, presented by the world's leading online travel platform, has honored Hanoi in three of the world's top categories for 2025.
Hanoi is one of the top travel destinations in the world.
This year, Hanoi was honored in the following categories: Top 25 World's Leading Cultural Destinations (ranked 2nd), Top 25 World's Leading Destinations (ranked 7th), and the special category Top 25 Most Loved Destinations of All Time in celebration of Tripadvisor's 25th anniversary (ranked 14th).
Hanoi, the capital city, is a harmonious blend of ancient beauty and modern flair, enduring through time, preserving the nostalgic charm of the Old Quarter, historical relics and architectural works, while simultaneously embracing the continuous development of a dynamic and modern metropolis.
"Through the ups and downs of time, bearing many different names, the thousand-year-old capital city has never forgotten its glorious history. Landmarks like the Ho Chi Minh Mausoleum and Hoa Lo Prison are clear evidence of this," Tripadvisor commented.
Not only famous for its precious cultural and historical values, Hanoi also attracts tourists from all over the world with its romantic lakes, lush green parks, tree-lined streets, and hundreds of ancient temples and pagodas. All of these create a colorful Hanoi, contributing to the charm of this beautiful city.
Travelers' Choice Best of the Best is a prestigious award from Tripadvisor, the world's leading online travel platform, recognizing excellence in the travel industry. This award is given to establishments and destinations that receive the most positive reviews and high ratings from the community over a 12-month period. Tripadvisor states that less than 1% of the 8 million establishments and destinations on its platform receive the Best of the Best award.
Source: https://www.baogiaothong.vn/tim-kiem-ve-du-lich-viet-nam-tang-vot-ha-noi-lot-top-yeu-thich-nhat-moi-thoi-dai-192250220163023436.htm
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