With rich tourism resources, open visa policies and outstanding brands, Vietnam is increasingly attractive on the world tourism map. According to statistics, the number of searches for Vietnam tourism has increased by 30-40% recently.
International searches for Vietnam tourism increase by 30-40%
According to data from Google, international searches for tourist accommodation in Vietnam from the end of November 2024 to the end of January 2025 increased by 15% - 30% compared to the same period last year. In the first half of February 2025, international searches continued to increase by 30% - 45%.
International searches for Vietnam travel increased by 30-40% in the first half of February.
The markets that are searching the most for Vietnam tourism are the US, Australia, India, Japan, South Korea, Singapore, the UK, Canada, Germany and Malaysia. These are also the key markets for Vietnam tourism in the Northeast Asia, Southeast Asia, Europe and North America regions. Notably, the two major markets, Australia and India, have the second and third highest search volume, respectively, showing great potential and room for growth.
The most searched destinations in Vietnam by international visitors are Ho Chi Minh City, Hanoi , Da Nang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue, Vung Tau.
These are encouraging signs for Vietnam's tourism industry after a spectacular breakthrough in 2024. In January 2025, Vietnam welcomed nearly 2.1 million international visitors, an increase of 18.5% over the previous month and an increase of 36.9% over the same period in 2024. This is a new record for the tourism industry, surpassing the figure of nearly 2 million international visitors in January 2020. Compared to the same period in 2019 before the pandemic, the number of visitors in January 2025 was 37.8% higher.
The increase in demand from international visitors to Vietnam shows the clear effectiveness of the open visa policy, breakthrough promotion programs in the past year, raising the level of Vietnam's tourism brand in the world, as well as the increasingly rich, attractive, high-quality tourism products and services, suitable to the needs and tastes of tourists in the new period.
Hanoi in top 25 most favorite destinations of all time
The Traveler's Choice Awards Best of the Best Destinations of the world's leading online travel platform Tripadvisor has honored the capital city of Hanoi in three of the world's top categories in 2025.
Hanoi is one of the top destinations in the world.
This year, Hanoi was honored in the following categories: Top 25 World's Leading Cultural Destinations (2nd place), Top 25 World's Leading Destinations (7th place) and the special category Top 25 Most Favorite Destinations of All Time to celebrate Tripadvisor's 25th anniversary (14th place).
The capital Hanoi is a harmonious combination of ancient beauty and modern breath, lasting through time, fully preserving the nostalgic beauty of the old quarter, historical relics and architectural works, while welcoming the constant development of a dynamic, modern city.
"Through the ups and downs of time, with many different names, the thousand-year-old capital has never forgotten its glorious history. Places like President Ho Chi Minh's Mausoleum or Hoa Lo Prison are clear proof of that," Tripadvisor commented.
Not only famous for its precious cultural and historical values, Hanoi also attracts tourists from all over the world with its poetic lakes, cool green parks, tree-lined streets, and hundreds of ancient temples and pagodas. All of these create a colorful Hanoi, contributing to increasing the appeal of this beautiful city.
The Travelers' Choice Best of the Best is a prestigious award from the world's leading online travel platform Tripadvisor to honor the highest level of excellence in the travel industry. This award is given to the units and destinations that receive the most positive comments and highest ratings from the community over a 12-month period. Tripadvisor said that less than 1% of the 8 million units and destinations on this online platform have been awarded the Best of the Best award.
Source: https://www.baogiaothong.vn/tim-kiem-ve-du-lich-viet-nam-tang-vot-ha-noi-lot-top-yeu-thich-nhat-moi-thoi-dai-192250220163023436.htm
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