Ho Chi Minh City opens a week-long event featuring regional specialties and offers big promotions to encourage people to shop for Tet (Lunar New Year) early.

Residents of Ho Chi Minh City can start their Tet (Lunar New Year) shopping early during the regional specialty week, a concentrated promotional program - Shopping Season - featuring high-quality products at discounted prices.

On the afternoon of December 11th, the Propaganda and Mass Mobilization Department of the Ho Chi Minh City Party Committee, in coordination with the Department of Culture and Sports of Ho Chi Minh City, held a regular press conference on socio -economic issues in the city. During the meeting, representatives from the Department of Industry and Trade provided information about the OCOP product week, regional specialties, and the connection of supply and demand between Ho Chi Minh City and other provinces and cities in 2025.

The event will take place from December 19-21 in the Bai Sau area (Tho Trang Park, old night market), Vung Tau ward.

Approximately 3,000 types of goods were on display and showcased.

PHOTO: NGOC DUONG

According to Mr. Pham Quang Hoi, Director of the Center for Consulting and Support for Agricultural Economic Transformation (under the Department of Industry and Trade), the event attracted nearly 400 businesses, cooperatives, and distribution systems and e-commerce platforms; approximately 3,000 types of goods were displayed and introduced.

According to Mr. Pham Quang Hoi, this year's event is the largest ever. 24 out of 34 provinces and cities after the merger (equivalent to 46 out of 63 provinces and cities previously) participated – the highest number in all previous editions.

This event is also a comprehensive program, combining many major activities of the industry and trade sector, including: the Supply-Demand Connection program implemented since 2012; the Market Stabilization program since 2002; the OCOP Product Week and regional specialty products week since 2023; the Ho Chi Minh City Specialty Brand Development program; the concentrated promotion program - Shopping Season; and the cooperation program for controlling product quality (Responsible Tick)...

Mr. Pham Quang Hoi, Director of the Center for Consulting and Support for Agricultural Economic Transformation

PHOTO: VU PHUONG

According to a representative from the Ho Chi Minh City Department of Industry and Trade, the exhibition space is designed in clusters of booths, each reflecting the characteristics of a particular region. This arrangement enhances connectivity, creates a strong promotional effect, and helps diversify products.

This provides businesses with more opportunities to exchange information and introduce their products to a wider range of customer groups, while also attracting distribution systems, e-commerce platforms, and investors to participate.

Source: https://thanhnien.vn/tphcm-mo-tuan-le-dac-san-vung-mien-khuyen-mai-lon-de-nguoi-dan-sam-tet-som-185251211172604707.htm