The beauty of Vietnam does not need AI

'In the impressive Vietnam travel video/clip contest, we want to honor authentic moments of Vietnam's country, people and culture through perspectives and emotions associated with real experiences'.

Ha Giang in the spring flower season - Photo: NAM TRAN

This is a statement from Ms. Nguyen Thi Hoang Lan, Director of the Center for Digital Transformation of Culture, Sports and Tourism, regarding the regulation prohibiting the use of AI-generated images in entries for the Vietnam Tourism Impression Video/Clip Contest.

This competition, launched by the Center for Digital Transformation of Culture, Sports and Tourism, aims to promote, advertise, and affirm the national tourism brand.

In recent years, Vietnam tourism has developed strongly, making important contributions to economic growth and promoting the country's image.

In the first seven months of 2025, the number of international visitors to Vietnam reached a record high of 12.2 million. Alongside this, the number of domestic visitors reached 93 million. Total tourism revenue is estimated at approximately 616,000 billion VND.

Through the competition's videos/clips, the organizers aim to promote Vietnam as an attractive, high-quality, and sustainable destination with majestic nature, unique culture, and comprehensive tourism services.

Images of Vietnamese tourism are presented in a fresh way through the multifaceted perspectives of travel enthusiasts.

This will enrich the database of images and videos used in national promotional campaigns, contributing to the achievement of the goals of the Vietnam Tourism Development Strategy until 2030.

Ms. Nguyen Thi Hoang Lan, Director of the Center for Digital Transformation of Culture, Sports and Tourism, speaks at the press conference - Photo: NGUYEN HIEN

Speaking at the press conference, Ms. Nguyen Thi Hoang Lan shared that in the context of increasingly fierce international tourism competition, creating attractive, emotionally rich, and highly shareable media products is a key factor.

Ms. Lan hopes that with the creativity of the community and their unique and fresh perspectives, the competition will yield a treasure trove of exceptional videos that fully reflect the beauty of Vietnam and its people.

The competition is not only an artistic platform but also a place where each participant tells their story about Vietnam, thereby contributing to building the brand of Vietnamese tourism - a safe, friendly, and attractive destination.

NGUYEN HIEN

Source: https://tuoitre.vn/ve-dep-dat-nuoc-viet-nam-khong-can-nho-den-ai-20250813162431391.htm