The report "AI Slop Report: The Global Rise of Low-Quality AI Videos" by the content creation platform Kapwing (USA) has painted a worrying picture of the current state of YouTube. "AI slop" is invading Google's video platform at a dizzying speed, generating billions of views and bringing huge profits to channel owners, despite concerns about user experience.
As defined by Oxford University, “AI slop” is poor quality, inaccurate, or fake content that is distributed indiscriminately.
Kapwing's research analyzed the 100 most popular YouTube channels in each country to measure the popularity of the format.
The results show that, as of December, South Korea is the "capital" of viewers of AI spam content with a total of 8.45 billion views from popular channels. Pakistan is next with 5.34 billion views, followed by the US (3.39 billion) and Egypt (3.24 billion).
In terms of subscribers, Spain leads the world as "AI slop" channels in the country attract up to 20.22 million subscribers.
This figure is higher than the US (14.47 million) and Brazil (12.56 million), although the number of “trash” channels trending in Spain is much lower than in other countries.
Notably, Vietnam is not out of the "AI slop" storm and is even becoming a key consumer market.
Data from Kapwing shows that Vietnam is among the top 10 countries with the highest number of views of AI junk content in the world, with a total of 1.69 billion views from popular channels.
In terms of regular followers, Vietnam ranks 15th globally with 4.37 million subscribers.
Huge profits are what’s fueling the explosion of AI-generated spam. The world’s most-viewed “AI slop” channel is India’s Bandar Apna Dost, with 2.07 billion views.
Based on average revenue, this channel is estimated to earn up to 4.25 million USD (more than 100 billion VND) per year.
In South Korea, the Three Minutes Wisdom channel is not far behind, accounting for nearly a quarter of the country's total trash content views, bringing in an estimated advertising revenue of more than $4 million per year.
The channel's content is mainly video collages of wild animals being defeated by pets, with images that look real but are actually products of AI.
In the US, the Cuentos Fascinantes channel currently holds the record for global subscribers in this category with 5.95 million followers.
More alarmingly, the new user experience is being bombarded with harmful content. In a test of creating a new account and browsing the first 500 YouTube Shorts, Kapwing researchers found that 21% of the videos were AI-generated.
In particular, “Brainrot”—a form of mind-numbing, addictive nonsense—made up 33% of new users’ feeds. While the first 16 videos seemed safe, the deeper you scroll, the more the algorithm pushed AI content.
The explosion of “AI slop” puts YouTube in a dilemma. On the one hand, CEO Neal Mohan likens generative AI to a technological revolution, similar to the synthesizer in music , arguing that the human creativity behind it is important.
On the other hand, they worry that advertisers will feel their brand is devalued when appearing next to spammy, unprofessional, and soulless videos.
Yet, with their ability to keep viewers hooked with addictive content, “AI slop” and “Brainrot” are quietly reshaping global online video culture.
Source: https://vietnamnet.vn/viet-nam-lot-top-quoc-gia-xem-video-ai-nhieu-nhat-the-gioi-2470502.html
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