DANAFF III: A playground for creativity and innovation
From a relatively new event, DANAFF – organized by the Vietnam Film Development Promotion Association (VFDA) in collaboration with the Da Nang City People's Committee – has quickly established itself as one of the most prestigious film festivals in the region. With the theme "Bridges of Asia," this year's DANAFF III brings together over 100 films from major film industries such as South Korea, Japan, India, Mongolia, and the Philippines, along with many works making their international premiere.
Not only did DANAFF III achieve outstanding growth in scale and duration, but it also made groundbreaking innovations in content, with many highlight programs such as: Half a Century of Vietnamese War Films; Focus on Korean Cinema; Project Incubator; Panorama of Asian Cinema; Film Critics' Awards…
Numerous famous actors and actresses participated in DANAFF III. (Photo: THANH HUY)
Sharing the spirit of continuous innovation and creativity, Vinamilk accompanied DANAFF III in all activities throughout the 7 days of the event. At the same time, Vinamilk's newly launched products such as Vinamilk yogurt, Vinamilk Green Farm pasteurized drinking yogurt, Probi drinking yogurt, etc., were always available to support filmmakers, artists, actors, and film enthusiasts participating in the activities.
Vinamilk's products, featuring innovative technology and creative flavors, attracted particular attention from international guests at DANAFF III. (Photo: THANH HUY)
Affirming that DANAFF III is gradually contributing to building Vietnam's image as a new cultural and film industry creative center in the region, the representative of the organizing committee - Ms. Pham Thanh Ha, Chief of Office of the Vietnam Film Promotion Association - said: “We highly appreciate Vinamilk's partnership at DANAFF III – where new ideas are ignited and the creative community is connected. Vinamilk's presence at DANAFF III is clear evidence of the spirit of innovation and creativity that both sides pursue. We believe that when positive values are spread, the community will develop stronger and more sustainably.”
Mr. Do Thanh Tuan - representative of Vinamilk (3rd from the left) receives flowers and a thank-you letter from the DANAFF III Organizing Committee. (Photo: THANH HUY)
Working together to develop young talent.
Besides honoring outstanding cinematic works and dedicated filmmakers, DANAFF III also serves as a "nursery" for the younger generation of filmmakers through the DANAFF Talents program – where talents can learn from big names in world cinema.
According to representatives of the Vietnam Film Promotion Association, DANAFF Talents is an initiative launched for the first time after many years of planning. With diverse activities such as "Nurturing Talent" workshops, "Project Incubators," and advanced classes, the program is not only an "academic playground" but also a professional practice space where young filmmakers have the opportunity to present, raise capital, and meet directly with domestic and international production and distribution partners.
Young Vietnamese and Korean actors were selected to participate in the "Nurturing Talent" workshop. (Photo: THANH HUY)
Having surpassed hundreds of candidates to become one of the young actors selected to participate in training within the framework of DANAFF III, Duc Manh said that filmmakers and young actors alike need sufficient "nourishment" to develop to their fullest potential. Besides the knowledge acquired and experience gained through practical work, the care and support from the community are also crucial "nourishment" factors that help them reach greater heights and go further.
“I find common ground with Vinamilk in its spirit of continuous innovation and willingness to change, especially since the brand underwent a repositioning. For young people like us, holding a new Vinamilk design in our hands is also a way to express our individuality through the products we consume,” Duc Manh shared.
Actor Duc Manh at the "Nurturing Talent" workshop. (Photo: THANH HUY)
Also among the selected young talents, actress Diem Quynh shared her surprise at "meeting" a familiar brand that has been a part of her daily life. Not only did Vinamilk's presence energize her, but it also gave her a feeling of companionship and support on her career development journey.
“The bond between Vinamilk and my family is so deep that even international brands can't inspire the same level of trust. In recent years, I've seen Vinamilk striving to change and become more relatable to our generation. The brand's presence at today's event is clear evidence of that,” the actress shared.
Actress Diem Quynh and her classmates at the "Nurturing Talent" workshop. (Photo: THANH HUY)
Alongside academic activities such as seminars, film reviews, and workshops, Vinamilk has provided a unique experience for film enthusiasts.
Accordingly, tens of thousands of newly launched yogurt products were given away at outdoor cinemas throughout the event. This was not only a nutritious gift but also a vivid testament to Vinamilk's spirit of innovation in technology and nutrition.
Vinamilk yogurt products accompanied people at outdoor movie screenings throughout DANAFF III.
Products such as low-sugar red apple and goji berry yogurt, pomegranate yogurt, blueberry yogurt, and low-sugar aloe vera yogurt; Vinamilk plant-based yogurt; Green Farm drinking yogurt with lychee and jasmine flavor, and orange and grapefruit flavor; or Probi live probiotics with low-sugar peach flavor… all offer novel flavors and international quality, contributing to an elevated cinematic experience. The combination of art and nutrition not only enriches the event space but also demonstrates Vinamilk's commitment to supporting the film-loving community through practical and creative actions.
Source: https://nhandan.vn/vinamilk-tiep-lua-dam-me-ton-vinh-sang-tao-tai-su-kien-dien-anh-chau-a-post892010.html
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