Develop a variety of products to make tourism more attractive.

On February 5th, in an interview with a reporter from Dai Doan Ket Newspaper, Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, affirmed that in the coming time, the city will develop many types of tourism products to attract tourists.

The New Year's Eve fireworks display in Ho Chi Minh City also attracts a large number of tourists from other provinces and cities.

Many unique tourism products

Reporter: Sir, during the Lunar New Year of the Year of the Snake 2025, Ho Chi Minh City recorded a large number of tourists visiting and enjoying themselves . It is known that the number of tourists this year is significantly higher than the same period last year. Could you share more specific details?

Mr. Le Truong Hien Hoa: During the 2025 Lunar New Year holiday, the city's tourism industry experienced strong growth in the number of tourists compared to last year. According to statistics, the number of international visitors to the city during Tet reached 87,358, an increase of 16.5% compared to the previous year, while the number of visitors at tourist destinations reached 2.1 million, an increase of 16.7%.

The city also recorded impressive growth in tourist arrivals, reaching 150,000, with an occupancy rate of 65%, a 44.4% increase. Revenue is estimated at approximately VND 7,690 billion, a 17.4% increase compared to the same period in 2024 (VND 6,550 billion in 2024).

Mr. Le Truong Hien Hoa - Deputy Director of the Ho Chi Minh City Department of Tourism.

In reality, maintaining public safety and order, reducing traffic accidents, and alleviating traffic congestion have helped tourists feel more secure when visiting and vacationing in the city.

According to him, what are the reasons why the city attracts a large number of tourists in the early days of spring?

The nine-day Lunar New Year holiday provides opportunities for tourists to participate in extended travel activities, including shopping and nightlife. In addition, the city offers a variety of tourism products, attracting a large number of visitors.

A large number of people visited Nguyen Hue flower street during the Lunar New Year of the Year of the Snake 2025.

Typically, spring tours and characteristic tourist attractions such as Nguyen Hue Flower Street with the theme "Beautiful Landscape, Joyful Spring" have attracted millions of visitors; the Spring Flower Market "On the Wharf, Under the Boat" is a unique cultural space combined with charitable programs; the Flower Street of Compassion is a model combining art and support for small traders; the Phu My Hung Spring Flower Festival is a unique destination for plant lovers... In addition, double-decker bus tours and river tours are attractive products that help the city attract a large number of tourists.

Foreign tourists enjoy the festive atmosphere of the Lunar New Year in Ho Chi Minh City.

It is clear that the operation of Metro Line 1, the river bus route, and the Saigon riverside park has greatly improved transportation and experiences for tourists. This is also one of the strengths that helps the city become an attractive destination for tourists from other provinces to visit and experience during the spring season.

Increase promotions and diversify products.

Have promotional programs and tour discounts from tourism businesses contributed significantly to stimulating tourism demand in recent times , sir ?

Promotional programs and tour discounts from tourism businesses have contributed significantly to stimulating tourism demand during the 2025 Tet holiday. Most travel agencies are implementing attractive offers such as: gifts, discounted tickets, travel packages, and special deals at hotels, restaurants, and spas. For example, many hotels are offering room discounts of 20-30%, and food and beverage and spa services are also offering special packages for tourists.

In particular, during the recent Lunar New Year season, many travel agencies launched new tours at competitive prices through discount programs. This contributed to a significant increase in the number of tourists and tourism revenue during the holiday.

What is your assessment of the tourism market in the coming period? What programs does the city need to implement to attract more tourists?

In my opinion, the city's tourism market will continue to be vibrant in the coming period with the ambitious 2025 tourism development plan. Specifically, the city aims to welcome 8.5 million international tourists and 45 million domestic tourists, with total tourism revenue reaching 260,000 billion VND.

People visit and stroll around at the Spring Flower Festivals.

To implement the above plan, the city's tourism industry must simultaneously implement various solutions. The development of key tourism products such as cultural and historical tourism (Saigon Commando, revolutionary museums), eco-tourism and resort tourism (Can Gio), MICE tourism, cruise tourism, etc., will continue to be promoted.

The city will organize more unique cultural events and festivals such as the 50th anniversary of the Liberation of Southern Vietnam, the Ho Chi Minh City Ao Dai Festival, the River Festival, and large-scale sports and entertainment activities. The focus will be on organizing a series of events during the festival period to create highlights for tourists.

Enhance tourism promotion on digital platforms such as: utilizing digital technology , smart tourist maps, and 3D/360 applications to improve the visitor experience. Boost multimedia communication on international channels and social media to promote the city's image.

Wearing the traditional Vietnamese áo dài dress for Tet (Lunar New Year) photos has become a beautiful cultural tradition of the Vietnamese people.

Simultaneously, the city continues to develop unique tourism products and promote night tourism and shopping tourism to meet the needs of high-end tourists and international visitors. It conducts roadshows and participates in international tourism fairs to showcase the city, while also developing tours connecting provinces and cities within the region, expanding the international tourist market from Northeast Asia, Western Europe, and North America.

With these solutions, I believe that the city's tourism industry can maintain its growth momentum, achieve its goals in 2025, and ensure sustainable, long-term development for the tourism sector in the years to come.

Source: https://daidoanket.vn/xay-dung-nhieu-loai-hinh-san-pham-de-tao-suc-hut-cho-du-lich-10299355.html