2026 Tet Gift Trends: Focusing on Creating Experiences Instead of Material Items

VTV.vn - The Tet gift market in 2026 is witnessing a major shift in gift-giving mindset, moving strongly away from material value to emotional connection, with packaging acting as a storyteller.

Businesses that grasp this shift will be the winners in the race to win customer appreciation. This year, three major trends are clearly shaping the luxury gift market: enhanced customer experience, groundbreaking design, and the application of digital technology .

Trend 1: Elevating the experience - When the box becomes part of the gift.
A brand experience is not just about the product itself, but about the entire emotional journey of the recipient. To achieve this, three elements must be perfectly combined:
Unboxing Experience: A smart box design sparks curiosity and anticipation, leading to a moment of excitement when the final gift is revealed – a memorable experience. Branding Standardization: From colors and materials to the logo, everything must be consistent and speak the brand's language, affirming the company's position and serious investment. Logistics Optimization: The experience is only perfect when the gift arrives intact. Optimizing logistics and protecting the product is a crucial challenge for any beautiful design.
Trend 2: Breakthrough Design - Breaking Free from Traditional Limits
To create memorable unboxing experiences, the 2026 trend focuses on unique designs that evoke a premium feel at first glance, becoming a race among brands. These include:
3D Pop-Up Box: Exquisite laser-cut details pop up into a vibrant 3D stage upon opening, creating a stunning visual effect. Multi-tiered, drawer-style boxes: Cleverly guide the recipient from one surprise to another, revealing each layer of thoughtfully arranged gifts. Butterfly-winged boxes: Two wings open like an elegant doorway, inviting the recipient to explore the world inside. Uniquely shaped boxes: Semi-circular, handbag-shaped, cylindrical designs break traditional molds, creating a captivating novelty. Premium accessories: The trend of using metal, gold-plated alloy logo badges is booming. These accessories are subtly embossed on the box lid, becoming badges.

Trend 3: Digital transformation applications – The "talking" gift box

In the digital age, the beauty of paper and ink is no longer enough. The trend of digital storytelling is booming, transforming the physical box into a bridge to an unlimited digital experience:

• QR Code & AR Integration: A cleverly integrated QR code can lead the recipient to a New Year's greeting video , an AR filter featuring the year's mascot, or a vivid graphic story about the gift's meaning.
• Multisensory experience: Some luxury designs go even further with gift boxes incorporating mini LED lights and sound to create visual and auditory effects upon opening, leaving an unforgettable impression.

Experience these design trends with Printgo's Lunar New Year Gift Collection, inspired by the Year of the Horse 2026. Embodying boundless energy, it promises a journey of aspiration, rapid creation of outstanding value, and a path to smooth sailing and brilliant success.

The 2026 Lunar New Year gift market is witnessing a major shift in gift-giving mindset, moving strongly away from material value to value.

Printgo's collection is not just about new designs, but a comprehensive gift solution that combines all three trends:

• Complete experience: Printgo expands the concept of gift-giving, encompassing a full range of printed materials from Tet gift boxes, Tet calendars, greeting cards, lucky money envelopes to board games. In particular, board games are a leading trend, acting as a catalyst for emotional connection, encouraging people to put down their phones and sit together, creating joyful laughter during the Tet reunion.
• Breakthrough design: The designs in this collection are a distillation of excellence, flexibly applying the most complex box specifications to tell their own story, ensuring each product is unique.
• Ready for digital transformation: New designs always have space to integrate technological solutions such as QR codes, and "physical-digital" gifts with impressive sound and light effects.

However, a creative idea will remain just on paper without sufficient production capacity. Behind these impressive designs is Printgo's large-scale factory system in Hanoi and Ho Chi Minh City, along with modern printing and processing technology, capable of meeting even the most complex box specifications.

The 2026 Lunar New Year gift race is clearly no longer about budget, but about sophistication, creativity, and the ability to touch emotions. Businesses that understand this will create powerful messages about their brand's status and stature through their Lunar New Year gifts.

Source: https://vtv.vn/xu-huong-qua-tet-2026-khai-thac-tao-trai-nghiem-thay-vi-vat-pham-100251210182932503.htm