The 10 most attractive cities in the world in 2025, according to Euromonitor.

Paris, France, continues to lead the ranking of the world's most attractive cities in 2025, as announced by Euromonitor International on December 2nd. The report evaluates 100 destinations based on 55 criteria across six categories, emphasizing the role of infrastructure, governance capacity, and quality of experience.

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Top 10 cities in 2025 according to Euromonitor

1. Paris, France

Paris holds the top spot for the fifth consecutive year thanks to its well-developed tourism infrastructure, rich cultural heritage, and the allure of its iconic landmarks. The seamless integration of transportation, attractions, and services ensures a complete and satisfying experience for visitors.

2. Madrid, Spain

Maintaining its second-highest ranking with a dynamic tourism economy , reasonable costs, and vibrant cultural and entertainment scene, the city's open and friendly policies towards international tourists significantly support its appeal.

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3. Tokyo, Japan

Ranked third and the highest-rated Asian destination in the top group, Tokyo stands out for its modern infrastructure and transportation, its ability to host events, and its harmonious blend of traditional culture and urban life. Improvements such as airport expansion help the city maintain its competitiveness.

4. Rome, Italy

Ranked fourth, with the allure of the Colosseum, Vatican City, and Trevi Fountain, Rome is highly regarded for its heritage tourism, consistent visitor numbers, and sustainable cultural appeal, continuing to be a timeless destination.

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5. Milan, Italy

Fifth place confirms Milan's central role in fashion, design, and finance. The Duomo cathedral, international fashion weeks, and high-end shopping ecosystem help Milan attract high-spending travelers who combine work and leisure.

6. New York, USA

Ranked sixth, the city boasts a strong economy and diverse entertainment options. It attracts visitors for extended stays thanks to iconic landmarks such as the Statue of Liberty, Times Square, Central Park, and Broadway theaters.

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7. Amsterdam, Netherlands

Ranked seventh thanks to its sustainable tourism policies and overcrowding control. The canal system, the Van Gogh Museum, green spaces, and cycling culture offer an environmentally friendly experience.

8. Barcelona, Spain

Rising from 10th to 8th place after improvements in infrastructure and urban tourism management, the city's sustainable improvement in ranking is due to the combination of beaches, heritage, and architecture, along with stricter accommodation management and visitor flow control.

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9. Singapore

Ranked ninth with modern landmarks like Marina Bay Sands and Gardens by the Bay, along with a professional transport system and services, Singapore leads the region in safety, infrastructure, and tourism technology, and continues to be Asia's transit and shopping hub.

10. Seoul (South Korea)

Rising from 12th to 10th place thanks to its blend of tradition and modernity: Gyeongbokgung Palace, Bukchon Hanok Village, and bustling shopping districts like Myeongdong and Hongdae. The K-pop wave, culinary scene, and beauty tourism have further enhanced its appeal, solidifying its position as a cultural and entertainment destination in Northeast Asia.

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Ranking criteria and how they are changing.

Euromonitor rankings are based on 55 criteria across six categories, including economic efficiency, tourism policies, safety, sustainability, and overall attractiveness. The results show that infrastructure, management capacity, and quality of experience are increasingly decisive factors in the competition among major cities.

Suggestions for creating a concise plan.

Prioritize cities with well-developed tourism infrastructure and comprehensive services to maximize the experience.
Pay attention to the open-door policy and tourism management measures to ensure a smooth trip.
The report emphasizes the selection of activities that are linked to culture, heritage, and sustainable experiences, in line with the key directions highlighted.

Source: https://baonghean.vn/10-thanh-pho-hap-dan-nhat-the-gioi-nam-2025-theo-euromonitor-10314790.html