Apple is working on cheaper smart glasses than Vision Pro

Apple is reportedly tapping internal employees to help research and develop its own smart glasses.

According to Bloomberg, Apple sent an internal email inviting selected employees at its Cupertino headquarters to participate in a study codenamed Atlas. This research reportedly began in late October, with Apple seeking to gather employee feedback on the various smart glasses currently available on the market.

The research was conducted by the Product Systems Quality team, which is part of Apple's hardware engineering division. The email stated that it's crucial for Apple to test and develop products that everyone can love, which is why the tech giant is seeking participants for an upcoming user study of its current market smart glasses.

Previous rumors have claimed that Apple will launch its smart glasses in 2027. In February of this year, Apple also filed a patent describing a dual-axis hinge mechanism, which repeatedly mentioned a new type of eyewear. Currently, other tech companies are also interested in smart glasses; recently, Meta launched a pair of glasses called Orion with the interface and feel of a regular pair of glasses.

Apple's new smart glasses will be cheaper than Vision Pro.

Image: SCREENSHOT FROM APPLEINSIDER

This is also a logical strategy, as Apple needs employee feedback and analysis of potential competitors in the market. Previously, with Vision Pro, Apple reportedly conducted surveys of virtual reality headsets on the market.

With the Vision Pro headset, Apple could update the M5 chip to a completely new version launching in 2025, while the cheaper version will be delayed until 2027. Tim Cook, Apple's CEO, has previously stated that the current Vision Pro is an early launch product, suggesting the company has plans for augmented reality headsets in the future, and possibly even smart glasses.

Source: https://thanhnien.vn/apple-dang-nghien-cuu-kinh-thong-minh-gia-re-hon-vision-pro-185241105115906027.htm