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Mr. Vu Manh Hai - Meritorious Artisan, Founder of Bao Tin Manh Hai brand at the honoring ceremony. Photo: Bao Tin Manh Hai

The Vietnam National Brand Program is a program to build and develop national brands through product brands. The program recognizes and honors products with top quality, high scientific and technological content, prestige in the market and represents Vietnamese brands in the international arena. To carry out the selection process, the Organizing Committee invited leading experts in many fields to participate; at the same time, coordinate with independent professional evaluation organizations to conduct surveys on brand recognition, financial health assessment, credit rating for each profile and consult with specialized management agencies...

After a thorough selection round from more than 1,000 applications and meeting the program's strict criteria, Bao Tin Manh Hai Joint Stock Company was honored to receive the Vietnam National Brand 2024 logo for its gold, silver, and fine art jewelry products. The award is a testament to Bao Tin Manh Hai's efforts in pursuing the values ​​that the country is aiming for in the current integration period: quality, innovation, and pioneering capacity.

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Photo: Bao Tin Manh Hai

The National Brand Award is a prestigious mark of Bao Tin Manh Hai, affirming the brand's position in the jewelry industry and enhancing the trust of Vietnamese consumers in high-quality, creative and sophisticated products. Bao Tin Manh Hai constantly researches, invests in technology and artistic creation to bring unique jewelry designs, meeting the diverse needs of domestic customers.

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Photo: Bao Tin Manh Hai

In addition, Bao Tin Manh Hai always strives to build a brand associated with Vietnamese culture and spirit. Each product is not only a piece of jewelry but also a work of art, crystallizing the quintessence of Vietnamese artisans, showing meticulousness in every detail and selected materials, bringing pure Vietnamese beauty but also no less luxurious and modern.

With 32 years of establishment and development, Bao Tin Manh Hai has continuously contributed to the development of the industry and enhanced the value of Vietnamese jewelry, improved technology and services, with the goal of bringing optimal satisfaction to domestic consumers.

Mr. Vu Hung Son, Chairman of the Board of Directors of Bao Tin Manh Hai Joint Stock Company, shared: “We are proud to be awarded the Vietnam National Brand logo. This is not only a recognition of the tireless efforts of the entire Bao Tin Manh Hai team, but also a motivation for us to continue to strive, innovate and develop sustainably, bringing the best values ​​to customers and contributing to the economic development of the country”.

Mr. Vu Hung Son also shared that Bao Tin Manh Hai is well aware of the mission and responsibility of a National Brand. Therefore, in the coming time, Bao Tin Manh Hai will develop artisan gift products, which will be a product line combining the sophisticated craftsmanship of artisans and the unique cultural values ​​of Vietnam. The products will be used by agencies and organizations as gifts on major and special occasions and will be introduced to tourists coming to Vietnam. Bao Tin Manh Hai hopes that through this product, it will contribute to promoting and enhancing the image, people and culture of Vietnam to the international community and friends.

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Mr. Vu Hung Son - Chairman of the Board of Directors, General Director of Bao Tin Manh Hai Joint Stock Company and Ms. Dao Thi Thien Huong, Deputy General Director of EY-Parthenon signed the cooperation agreement. Photo: Bao Tin Manh Hai

The National Brand title helps Bao Tin Manh Hai consolidate its reputation and create favorable conditions to continue conquering the domestic market. Achieving the title of Vietnam National Brand 2024 is a solid foundation for Bao Tin Manh Hai to develop and enhance the value of Vietnamese jewelry.

Doan Phong