Overcoming the limitations of Vietnam's exports.

VTV.vn - Despite strong export growth, many industries still rely on outsourcing, lack market initiative, and haven't mastered branding, resulting in low added value for Vietnamese goods.

Although exports continue to be a bright spot for the economy this year, projected to exceed $450 billion, the reality is that the majority of Vietnamese goods still rely on processing, have low added value, and are heavily dependent on the design, branding, and distribution channels of foreign partners.

At the same time, many businesses still lack proactive approaches to international markets, causing Vietnam to often lag behind in global competition. Overcoming these shortcomings is an urgent requirement if Vietnam wants to elevate its exports, not only to sell goods but also to gain higher value in the supply chain.

Seafood is one of Vietnam's key export sectors, but the lack of proactiveness among many businesses is becoming increasingly apparent. Despite exporting to hundreds of markets, many businesses still lack initiative in market access, relying heavily on orders from importers. When demanding markets tighten standards regarding residue levels, food safety, and traceability, this slow adaptation leaves businesses vulnerable and at a disadvantage.

Let's look at another typical example, the pepper and spice industry. This year, although export turnover exceeded $2 billion, this record high is actually mainly based on price fluctuations and objective reasons such as reduced supply from other countries. The sustainability of growth remains fragile, as major markets are tightening standards, and the quality of Vietnamese pepper is inconsistent, with many shipments having been flagged.

The footwear and handbag industry generates $27 billion in exports annually – making it one of the largest export sectors. However, behind this scale, the actual value we receive is only 8-12% of the total product value. The remaining more than 80% is attributed to the design, materials, and branding of foreign companies.

Vietnamese goods are present in more than 200 countries and territories, but many products still have to "hide behind" the brands of other countries when entering demanding markets. Only when businesses change their mindset, keep up with new requirements, and master the market can Vietnamese goods rise up, appear under their own names, assert their position, and bring sustainable value to the economy.

Source: https://vtv.vn/khac-phuc-han-che-cua-xuat-khau-viet-nam-100251210160827314.htm