Ca Mau Provincial Party Secretary suggests solutions to position tourism brands

(NLDO) – Ca Mau needs to create new products bearing the unique mark of the mangrove and river land to retain tourists.

On the afternoon of September 28th, the People's Committee of Ca Mau province, in coordination with the Vietnam Tourism Association, organized a workshop on "positioning the Ca Mau tourism brand within the overall national tourism development".

This is one of the activities in a series of events in response to World Tourism Day (September 27) with the theme "Ca Mau - The southernmost point of the Fatherland, where nature and tranquility converge," with the participation of over 150 experts, researchers, businesses, etc.

Ca Mau has many potentials and advantages in tourism development.

Mr. Ngo Vu Thang, Vice Chairman of the People's Committee of Ca Mau province, said that the merger of Bac Lieu and Ca Mau provinces into the new Ca Mau province has opened up a large space for the development of the local economy and tourism, especially ecotourism, cultural tourism, and spiritual tourism.

Ca Mau boasts a diverse and rich ecosystem with nearly 150,000 hectares of melaleuca and coastal mangrove forests recognized by UNESCO as a World Biosphere Reserve, along with a variety of tourism resources; it is the cradle of Southern Vietnamese folk music and theater… Therefore, the province can create unique tourism products that are unlike those of other localities.

At the workshop, experts presented solutions to help position and affirm the Ca Mau tourism brand within the overall national tourism landscape.

Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, said that after the workshop, the department will have specific data and will work with the Ca Mau Provincial Department of Culture, Sports and Tourism to exploit and develop products that link the two localities. In addition, the Ho Chi Minh City Department of Tourism will also work with the Ca Mau Provincial Department of Culture, Sports and Tourism to improve human resources through training plans; and strengthen the promotion and advertising of the local specialties.

Secretary of the Ca Mau Provincial Party Committee Nguyen Ho Hai suggested several solutions to position the local tourism brand and retain tourists.

Speaking at the workshop, Mr. Nguyen Ho Hai, Secretary of the Ca Mau Provincial Party Committee, stated that in order to position the Ca Mau tourism brand within the overall national tourism landscape, it is first necessary to identify specific strategies and actions for the coming years.

Regarding investment in tourism infrastructure, the province needs to urgently implement key infrastructure projects to facilitate convenient transportation connections between key tourist destinations and major economic centers.

"Innovate methods, proactively coordinate with travel businesses, and utilize digital technology in promoting the Ca Mau tourism brand. Ca Mau needs to continuously research and create new products with the unique characteristics of the mangrove forests and waterways of the southernmost region to retain tourists," noted Ca Mau Provincial Party Secretary Nguyen Ho Hai.

Source: https://nld.com.vn/bi-thu-tinh-uy-ca-mau-goi-y-giai-phap-dinh-vi-thuong-hieu-du-lich-196250928185306669.htm