Binh Duong: OCOP program has unleashed the potential and advantages of regions and localities

(CPV) - After more than 5 years of implementation in Binh Duong , the OCOP Program has made important contributions to the development of rural industries, market expansion, and the promotion of potential and advantages of regions and localities to develop the rural economy, contributing to the effective and sustainable construction of new rural areas.

OCOP products participated in the Conference connecting supply and demand of goods in Binh Duong province.

One Commune One Product (OCOP) is a key program for rural economic development in the direction of promoting internal strength and increasing value. It can be said that each OCOP product carries the role of an "ambassador" of each region and conveys humane production stories. In Binh Duong, after more than 5 years of implementation, the OCOP Program has had a strong spread, affirming the right direction of a rural economic development program. The program makes an important contribution to the development of rural industries, expanding the market, arousing the potential and advantages of regions and localities to develop the rural economy, contributing to the effective and sustainable construction of new rural areas. To date, the whole province has 219 OCOP products of 99 entities, of which 207 OCOP products are certified 3 stars and 12 products are 4 stars. Of these, 154 products belong to the food group, 29 products belong to the beverage group, 36 products belong to the handicraft group, and the remaining 3 product groups have no products, including the medicinal herbs group, the ornamental plants group, the community tourism service group, ecotourism and tourist attractions. In fact, it can be seen that the rapid development of OCOP products has contributed to spreading agricultural production models, bringing practical economic efficiency, helping to improve the income and life of people in rural areas. In particular, many products after being recognized as OCOP have built their brands, expanded their consumption markets, and increased their sales, contributing to increasing profits for the subjects. Units with typical OCOP products in the province include Tan My Fruit Tree Cooperative (Bac Tan Uyen district) with 4-star OCOP green-skinned grapefruit products; Bird's nest products of Hieu Hang Bird's Nest Company Limited, melon products of Kim Long High-Tech Agriculture Cooperative (Phu Giao district) all meet 3-star OCOP standards... Products of these units have affirmed their brands and values ​​​​in the market.

OCOP products gradually affirm their brand in the market.

In order to support enterprises, cooperatives, and farming households in producing and consuming OCOP products, in recent times, Binh Duong province has had many solutions to effectively implement the OCOP Program. In particular, after the subjects with products were recognized as OCOP, Binh Duong province coordinated with the Ministry of Industry and Trade to promote trade promotion activities through conferences connecting supply and demand of goods, regional fairs, etc. Thereby creating favorable conditions for the province's OCOP products to promote and connect with supermarket systems and distributors so that OCOP product subjects can consign and consume products stably. The Department of Agriculture and Rural Development of Binh Duong said that in the coming time, the province's agricultural sector will continue to propose key solutions so that the OCOP Program can be widely and effectively implemented throughout the province. In particular, localities in the area need to closely follow the viewpoints and objectives of the program according to Decision No. 919, Decision No. 148 of the Prime Minister on promulgating the set of criteria and procedures for evaluating and classifying products of the OCOP Program; Decision No. 1166 of the Provincial People's Committee on approving the project of the Provincial OCOP Program for the period 2018-2020 and orientation to 2025; Plan No. 3632 of the Provincial People's Committee approving the plan to implement the Provincial OCOP Program for the period 2021-2025 and Plan No. 2976 of the Provincial People's Committee implementing the Provincial OCOP Program in 2024 to advise on the content, tasks and key solutions to effectively implement the program. In addition, localities and units also need to promote propaganda and training for management staff, subjects and people of all walks of life to better understand the meaning, viewpoints and objectives of the OCOP Program. Subjects need to focus on solutions for developing OCOP products, building brands, trademarks, packaging designs; perfecting production processes, improving product quality, creating trust for consumers and spreading the brand in the market. To meet the practical requirements in the strong development of science and technology, especially digital technology, in the coming time, Binh Duong's agricultural sector will continue to promote digital transformation in OCOP product management; build points to introduce and promote trade of OCOP products; participate in connecting supply and demand, promote product promotion and introduction; focus on inspection and supervision of products after being assessed and classified, especially in terms of quality and food safety and hygiene. Effectively implement solutions to support product development. In addition, the provincial agricultural sector will also pay attention to training, consulting, and guidance for product groups such as traditional craft villages, eco-tourism, ornamental plants, and medicinal herbs participating in the OCOP Program./.

V.Le

Source: https://dangcongsan.vn/lanh-te/binh-duong-chuong-trinh-ocop-da-khoi-day-tiem-nang-loi-the-cac-vung-dia-phuong-683129.html