Rose shirt collection and Viettien's sustainable fashion strategy

Viettien has just launched a collection of rose fabric shirts, continuing the direction of developing sustainable fashion , with environmentally friendly materials that the company pursues.

In the world 's "green" trend, sustainable fashion is increasingly popular. Consumers are gradually becoming more sensitive and proactive in choosing brands that play an active role in the green transition process.

In response to the trend of the times, in recent years, sustainable and environmentally friendly fashion has breathed new, positive air into the Vietnamese textile and garment industry. In that story, there is the presence of Viettien. This enterprise emphasizes the high-end value of natural materials, and "pampered" the emotional value of customers in its own way. From the success of sustainable fashion collections such as bamboo, lotus, eucalyptus shirts, etc., Viet Tien has spread the spirit of sustainable fashion in the Vietnamese market. Continuously researching and innovating to meet market needs, in April 2023, Viet Tien launched a collection of rose fiber shirts. The application of "love" material to fashion not only affirms its position, but also demonstrates Viet Tien's direction in the face of global integration trends. Characteristics of rose shirt Viet Tien representative said that rose fiber fabric is derived from rose petals, ground into powder, then dissolved in a specialized solvent, without the need for chemicals to produce rose fiber. With the meticulousness in the production process, rose shirt possesses many characteristics such as: soft, smooth, less wrinkled, cool, fast absorbent, UV resistant, skin protection... so it is suitable for hot climates like in Vietnam. Besides, this material also has antibacterial properties, deodorizes, protects the wearer's health. The attraction of "love" material First launched on the market, the collection is inspired by roses - the material of love, rose shirt is a new breakthrough product line of Viet Tien.

Behind each design is an interesting combination of the image of a brilliant, seductive rose with the romantic temperament of a modern gentleman. By understanding the emotional values ​​in clothing, Viet Tien has breathed life into the product, bringing freshness to the men's office fashion line. "Wearing a rose shirt, the charm of the rose image helps gentlemen become more confident, sophisticated, attractive and profound," the business representative shared. With a color palette following the 2023 trend, along with modern and romantic motifs, the collection hopes to conquer the most demanding people. Viettien representative shared that, likened to the angel of love, when touching a rose shirt, the soft feeling of the fabric is like a connecting thread, a catalyst that helps to shorten the distance, making love more sublime. Going beyond the concept of a conventional gift, the rose shirt is expected to represent the delicate care, the words that women want to say to the men they love. Because the intention sent into the rose shirt is not only a message wishing gentlemen success in their career, but also contains the sublimation of all emotions. With the image of roses inspired by a new and fresh style and the outstanding characteristics of the product, the rose shirt collection promises to become a unique fashion language to help gentlemen express their "bravery - sophisticated taste", full of personal imprint. Not only writing a story of sustainable fashion with environmentally friendly materials, the rose shirt collection also contributes to bringing charm and "unique value" to modern gentlemen.

Source: https://www.viettien.com.vn/vi/tin-tuc/tin-viettien/bo-suu-tap-so-mi-hoa-hong-va-chien-luoc-thoi-trang-ben-vung-cua-viettien