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"Tap to believe" - ​​GENCE's strategic move to protect consumers of premium men's leather bags.

VTV.vn - GENCE, a brand of men's business leather bags, has pioneered the application of NFC technology, bringing a "touch and believe" experience to consumers.

Đài truyền hình Việt NamĐài truyền hình Việt Nam11/12/2025

The high-end men's leather bag market in Vietnam is facing challenges from counterfeit goods and a lack of transparency regarding origin. This solution not only protects customer rights but also strengthens trust in genuine GENCE products.

The journey of building trust in the men's leather accessories industry.

From its inception, GENCE has built its brand on three core values: quality materials, dedication, and responsibility to customers. Each product is carefully selected from premium genuine leather, meticulously crafted to modern office standards, and undergoes a rigorous quality control process.

GENCE's commitment to quality and high standards has built a solid reputation, making it a trusted destination for professional men seeking sophisticated style while ensuring a long-lasting user experience. For GENCE, each bag is not just an accessory, but a testament to its value, dedication, and responsibility to its customers.

NFC "tap to message" technology protects user rights.

GENCE's strategic advancement is the application of NFC technology to verify the authenticity of Gence products. Simply by touching their phone to the NFC-enabled logo, users instantly receive complete information about the product's origin, manufacturing date, and more. This solution strengthens customer trust and enhances the modern shopping experience.

NFC solutions offer transparency, helping consumers eliminate concerns about counterfeit goods and enhancing trust throughout the entire shopping process. This technology is not just a technical convenience, but also a tool for building strong trust between brands and loyal customers. As a result, users can be completely confident in the authenticity and long-term value of the products.

NFC technology reflects GENCE's deep-seated and enduring business philosophy: putting customer trust first. The brand not only ensures excellent product quality but also provides peace of mind. This makes the shopping experience convenient, transparent, and truly trustworthy for every customer.

A spirit of perseverance and high standards in every product.

A spirit of perseverance and precision is the hallmark of every GENCE product. From leather selection and surface treatment to each hand-stitched seam, every detail is meticulously controlled to ensure durability, functionality, and aesthetics. This is how GENCE demonstrates its responsibility to consumers and maintains high quality standards in the office accessories industry.

Beyond focusing on product quality, GENCE also builds a comprehensive after-sales service, warranty, and genuine product authentication system, ensuring customers have a secure and convenient shopping experience. This enduring quality stems not only from the materials and techniques used, but also from the brand's unwavering commitment to its core values, building long-term credibility.

An inspiring story of belief and creativity.


GENCE's journey of development is a testament to perseverance, creativity, and a sense of responsibility. From its early days focusing on materials and craftsmanship, the brand has sought technological solutions to protect consumers, notably by implementing NFC in genuine Gence products. Each step reflects an effort to maintain traditional values ​​while innovating in its products.


Unlike traditional approaches, GENCE combines exquisite craftsmanship with technological innovation, delivering true value to users. These business bags are not just functional items, but symbols of reliability, perseverance, and Vietnamese standards. "Tap to believe" with GENCE – where customers feel respected and secure when using our products.


In a context where consumers are increasingly concerned about product origin and quality, GENCE proves that a Vietnamese brand can both uphold traditional values ​​and pioneer the application of modern technology. This is a strategic step, not only elevating the shopping experience but also shaping a new standard for the high-end men's leather accessories market in Vietnam.


Contact information

CS1: 143 Yen Lang Street, Dong Da Ward, Hanoi

CS2: 34 Nguyen Van Huyen Street, Cau Giay Ward, Hanoi

CS3: 89 To Hieu Street, Ha Dong Ward, Hanoi

CS4: 462 Cong Hoa Street, Tan Binh Ward, Ho Chi Minh City

CS5: 19D Luong Khanh Thien Street, Ngo Quyen Ward, Hai Phong City

Hotline: 0931 600 888

Source: https://vtv.vn/cham-la-tin-buoc-tien-chien-luoc-cua-gence-de-bao-ve-nguoi-tieu-dung-tui-da-nam-cao-cap-100251210231800581.htm


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