Campaign “Proud of 80 years of Vietnamese bravery”: OWEN collaborates with player Hoang Duc

(Dan Tri) - To celebrate the 80th anniversary of National Day, OWEN launched the campaign "Proud of 80 years of Vietnamese bravery" in collaboration with football player Nguyen Hoang Duc and launched a limited edition polo shirt, carrying the message of national pride and Vietnamese bravery.

Every National Day, the Vietnamese fashion market becomes bustling with many customer appreciation activities from shopping promotions, launching new collections to media programs associated with the red and yellow star. These activities contribute to creating a festive atmosphere, helping brands get closer to consumers.

Instead of focusing on price or promotions, the men's fashion brand OWEN focuses on value, which is a message about national pride and Vietnamese bravery with the campaign "Proud of 80 years of Vietnamese bravery".

The campaign “Proud of 80 years of Vietnamese bravery” was launched on August 23, touching many people’s emotions thanks to the collaboration with player Hoang Duc (Photo: OWEN).

OWEN connects historical spirit with contemporary image, through the companionship with player Nguyen Hoang Duc and the launch of limited edition polo shirts, the brand not only touches the pride of the community but also affirms its position as a Vietnamese brand that tells inspirational stories in a simple, sophisticated and highly applicable fashion language.

Hoang Duc is elegant in OWEN's Independence Day polo shirt, showing his style and masculinity (Photo: OWEN).

In the campaign photo series, Hoang Duc wears OWEN's new designs, notably the Independence Day polo shirt design. The shirt uses the 80-year logo printed on it, inspired by the country's symbols such as the national flag and the image of the Lac bird. This product is not sold on the market, but is only given away by OWEN to customers during the campaign.

“We want the 2/9 polo shirt to not only be a fashion product, but also a spiritual symbol, a gift that connects the community on a big holiday. That is also OWEN’s way of thanking customers who have accompanied us for the past 17 years,” said the brand representative.

More than a gift

In a society that increasingly values ​​local identity and values, modern consumers do not only buy products for their design or price, but also for the spirit that the brand conveys.

For OWEN, that spirit is “Vietnamese bravery”, perseverance, discipline, daring to be different and confident integration. The campaign “Proud of 80 years of Vietnamese bravery” has therefore created sympathy when associated with the image of player Hoang Duc.

On social media platforms, many customers shared their excitement when receiving the 2/9 polo shirt. Mr. Vu Anh Tuan (32 years old, Hanoi ) said: “I was surprised when OWEN gave me a special edition shirt, beautifully designed, comfortable to wear and also has a lot of spiritual value. I feel proud to wear this shirt on the occasion”.

Another customer, Mr. Nguyen Thanh Long (35 years old, HCMC) commented: “As a sports lover, especially Vietnamese football, I really like the way OWEN connects Hoang Duc’s image with the campaign. That makes me see that Vietnamese brands increasingly respect emotions and understand customers.”

For many customers, the Independence Day polo shirt carries a sense of pride, especially as the 80th anniversary of National Day is approaching (Photo: OWEN).

When wearing the 2/9 polo shirt, customers are reminded of national pride and bring a modern, confident style.

From a community perspective, the campaign also contributes to promoting the spirit of “Vietnamese people prioritize Vietnamese goods”, promoting trust in the quality and value of domestic brands. It is not only a business story, but also a way for OWEN and young Vietnamese people to affirm their bravery on the regional fashion map.

80 Years of Pride of Vietnamese Courage Contest

Responding to the nation's great holiday - National Day September 2, OWEN brand launched the contest "80 years - Proud of Vietnamese bravery" to honor the spirit and style of Vietnamese men in the new era.

OWEN welcomes the companionship of typical figures in different fields - outstanding in their bravery, intelligence and Vietnamese aspirations: Special Forces soldier of the Ministry of Public Security - Phung The Van; Master, Doctor Ngo Hai Son, currently working at Viet Duc Friendship Hospital; Businessman Nguyen Ngoc Quang - Director of Network Development & Logistics of Phu Thai Mobility Import Company Limited, a member of Phu Thai Holdings Group.

OWEN encourages young people to record and share memorable moments and impressive messages depicting the Vietnamese masculine spirit (Photo: OWEN).

Join the contest to share and have a chance to receive an Independence Day polo shirt worth 650,000 VND at https://banlinhviet.owen.vn/

The accompanying faces are not only living proof of modern Vietnamese spirit, but also a source of inspiration for the young generation to confidently affirm their own style, spreading national pride in every moment of daily life.

From August 22 to September 2, to celebrate the big day, OWEN offers Independence Day polo shirts for bills from 1.28 million VND. Program details at: https://owen.vn

Source: https://dantri.com.vn/giai-tri/chien-dich-tu-hao-80-nam-ban-linh-viet-owen-ket-hop-cung-cau-thu-hoang-duc-20250828121715343.htm