[embed]https://www.youtube.com/watch?v=rWhiAOC1Mp0[/embed]
Introducing the production process, product types, as well as the company's promotional and customer care policies. These are the main contents of the livestream sales sessions of Ms. Nguyen Thi Thao, Deputy Director of VN Nam Khanh Nest Joint Stock Company, in Van Hoa commune, Nong Cong district. Here, Ms. Thao can also directly answer questions for customers without being limited by distance and expand the group of potential customers. Each livestream session attracts thousands of participants. Thanks to that, the company's sales have also increased significantly.
Ms. Nguyen Thi Thao, Deputy Director of Nam Khanh Nest Vietnam Salanganes Nest Joint Stock Company, Nong Cong district, Thanh Hoa province
Ms. Nguyen Thi Thao, Deputy Director of Nam Khanh Nest Vietnam Salanganes Nest Joint Stock Company, Nong Cong District, Thanh Hoa Province said: " With 3 to 4 livestream sessions a day, we can reach 5 to 10 thousand customers, so we see this potential very clearly and we are pushing to become the most professional marketing stage to attract a large number of customers to the business".
Identifying that selling on social media platforms is an inevitable trend, overcoming initial barriers, the owner of a spring roll production facility in Ben Sung town, Nhu Thanh has proactively participated in digital transformation training courses organized by the locality. Currently, the unit's products are available on major e-commerce platforms with a stable customer base.
Ms. Tran Thi Huong, Ba Hoa Nem Production Facility, Nhu Thanh District, Thanh Hoa Province added: " We have more facilities to expand outside the market, ensuring output, input, and market expansion across the provinces, with sales increasing compared to previous years."
In order for OCOP products to reach a large number of consumers, in addition to selling through traditional channels, relevant departments and branches have organized training courses to equip them with knowledge and skills to introduce and promote their products on e-commerce platforms. At the same time, they have guided OCOP entities to create videos , livestreams, etc. on digital platforms. Currently, 100% of products have been introduced and promoted on digital platforms, and 50% of products have been applied in a variety of digital platforms. Promoting and promoting e-commerce has contributed to affirming the brand, improving competitiveness, expanding the consumer market, and increasing sales revenue.
Mr. Nguyen Danh Hoang, Director of Hoang Thuy Agricultural Production and Livestock Services Cooperative, Nhu Thanh District, Thanh Hoa Province shared: " In addition to traditional channels, the Cooperative is selling on websites, using QR codes to trace product origins... bringing very good results, creating a channel for customers to access faster than their own channel".
Mr. Han Van Huyen, Vice Chairman of People's Committee of Nhu Thanh district, Thanh Hoa province
Mr. Han Van Huyen, Vice Chairman of the People's Committee of Nhu Thanh district, Thanh Hoa province said: " We assigned the functional departments to put OCOP products on e-commerce platforms. In addition, Nhu Thanh district also has a project to build a digital map, put products on e-commerce platforms to create a good market and brand - this is the final goal of building OCOP products".
E-commerce platforms with the advantage of multi-channel sales and product and order management systems on many online platforms are currently an effective way to consume goods, helping OCOP products reach more customers. There is still a lot of room for this method of promotion and sales, and OCOP product owners can fully take advantage of this to develop their brands in many different markets and diversify customer segments.
Source: THNM News Bulletin May 23, 2024
Source
Comment (0)