Here, visitors can freely explore hundreds of signature dishes and drinks from all three regions of Vietnam, enjoy many unique traditional art forms, play folk games, learn to make 50 types of cakes, and have the chance to hunt for many discounted tours worth up to 20 million VND.
At the Saigontourist Group's 2024 Culinary Culture Festival, diners will be served over 400 regional dishes and drinks by experienced chefs from more than 40 member units of the Saigontourist Group system at over 40 food stalls arranged into three areas: North, Central, and South. Among them are many unique and delicious dishes being introduced for the first time at the festival. The Northern food stalls feature authentic dishes such as Hanoi bun cha, La Vong fish cakes, squid cakes, crab cakes, Ha Long bun be be, Mong Cai braised pork, grilled chicken with mac khen spice, Cao Bang nutmeg... Bac Kan province in the Northeast highlands has a specialty dish: grilled mudfish from Ba Be Lake, with its firm, white flesh grilled on bamboo skewers, emitting an irresistible aroma. Both the bones and the meat can be eaten, dipped in salt, pepper, and lemon or spicy chili sauce. Phu Tho province, the ancestral land of Vietnam, boasts a dish called Saigon-Phu Tho palm noodle soup, combining rice noodles from the famous Hung Lo village with Phong Chau hill chicken, traditional grilled pork sausage, and stewed palm fruit unique to the midland region of Phu Tho.
The cluster of Central Vietnamese food stalls entices diners with many delicious dishes, rich in Central Vietnamese flavors. The most prominent is the "Royal Salted Rice," a dish once considered a "royal tribute" in ancient times, renowned for its meticulous ingredient selection and distinctive flavor. Since the reign of Emperor Minh Mạng, it has been classified as a royal delicacy. Also a royal tribute dish, Quang Tri offers salt-cured Cua chicken, linked to the story of Cua chickens being offered to Emperor Ham Nghi. Quang Binh boasts Bo Chinh ginseng jam, also formerly a royal tribute, made from fresh Bo Chinh ginseng roots, a famous product of Bo Trach district and a valuable medicinal herb in traditional Eastern medicine.
The cluster of Southern Vietnamese food stalls captivated diners with rustic dishes reflecting the flavors of the Mekong Delta and the Southeast region; countless snacks and noodle dishes; delicious Saigon street food; delicacies from the fishing villages of Can Gio coastal area; cuisine from Cholon; and many seafood dishes originating from the southern seas and islands.
After a culinary feast, festival-goers have the opportunity to immerse themselves in a festive atmosphere rich in the folk culture of the three regions of Vietnam. At the Northern region area and the Cam Chuong restaurant, Quan Ho folk singing from Bac Ninh will be performed from 4 PM to 5 PM, 5 PM to 7 PM, and 7:45 PM to 8:30 PM. Then singing and Tinh lute playing will be performed by staff and employees (of the Tay ethnic group) from the Saigon - Ba Be and Saigon - Ban Gioc resorts at the highland market and parade area from 4 PM to 5:45 PM, 6 PM to 6:15 PM, and 7 PM to 8:30 PM. At the Central region area and parade area, Hue folk singing will be performed for the public from 4 PM to 5:30 PM, 6 PM to 6:15 PM, and 6:45 PM to 8:30 PM.
The art troupe from Bon Mat Pagoda in Soc Trang province will perform coconut shell dances, monkey dances, and Khmer five-tone music – a national intangible cultural heritage – from 4 PM to 5:45 PM, 6 PM to 7 PM, 7 PM to 7:45 PM, and 8 PM to 8:30 PM at the entrance gate and Cam Chuong restaurant, touring the southern area where traditional folk music and modern-style performances will also take place from 4 PM to 5:45 PM, 6 PM to 6:15 PM, and 6:30 PM to 8:30 PM. Phuc Hau Circus, featuring clowns on stilts and juggling, will perform at the entrance gate and throughout the festival from 6 PM to 6:30 PM and 7 PM to 7:30 PM. Street Cai Luong (Vietnamese traditional opera) performances will be held in the coffee shop area and parade area from 5 PM to 6 PM and 6 PM to 6 PM. From 15:00 to 18:45 - 20:00, from 16:30 to 18:30 at Trang Do restaurant, there will be performances of traditional musical instruments, and from 19:15 to 19:45, Thai Xoe dance will be performed at the highland market.
For those who enjoy testing their skills, don't forget to visit the traditional craft village area with over 50 types of cakes and pastries. Experience learning how to wrap, bake, steam, and fry cakes with artisans, learn how to make vermicelli, weave hats, make rice paper, bake puffed rice cakes, brew rượu (rice wine), make phục linh (a type of Vietnamese cake), and try making them for free . Especially, for the first time at this event, there will be a competition for "Top 10 Must-Try Dishes at the Saigontourist Group 2024 Culinary Culture Festival". Families with young children shouldn't miss the traditional games area, where you can play bingo, blindfolded pig smashing, rice cooking races, ring tossing, monkey bridge walking, ball throwing, and more, interacting to receive many attractive gifts from Saigontourist Group.
Furthermore, the festival is also an opportunity for visitors to find many great tours for the April 30th holiday and summer vacation at the Saigontourist Travel Service Company booth, with discounts up to 20 million VND when purchasing overseas tours, and 70% off domestic tours… The company is giving away a Thailand tour worth 8.999 million VND and discounts up to 10 million VND when customers purchase a 9-10 day USA tour (original price from 119.999 million VND); a 10-day France-Switzerland-Italy tour (original price 129.999 million VND); or an 8-day Switzerland tour (original price 129.999 million VND). A package tour to Thailand is only 4.999 million VND, a discount of up to 60%, applicable to the 5-day Bangkok-Pattaya or 4-day Phuket itinerary; a 4-day Bali tour, all-inclusive at 4.999 million VND; a 5-day Taiwan tour and a 6-day Zhangjiajie tour, both priced at 9.999 million VND. 4-day Cambodia road tour, only 6.579 million VND, with a second person paying only 2 million VND.
Saigontourist Travel is also offering a 70% discount on domestic tours: a 3-day trip to Phu Quoc for only 6.979 million VND, with the second person paying only 2 million VND; a 2-day trip to Phan Thiet for only 1.5 million VND or a 3-day trip for 2.339 million VND; a 3-day trip to Bao Loc for only 2.479 million VND; and a 4-day trip to Nha Trang for 2.879 million VND. Customers who open a Saigontourist Travel membership card will receive reward points and thousands of travel gifts.
The Saigontourist Group 2024 Culinary Culture and Delicious Dishes Festival is open to the public from 4 PM to 10 PM daily, continuously from March 28th to 31st, at Van Thanh Tourist Area. To participate in the Saigontourist Group 2024 Culinary Culture and Delicious Dishes Festival , visitors who purchase tickets will receive a coupon for services. The all-inclusive ticket price is 200,000 VND per adult; children under 1.4m tall are free. Contact the official ticket sales points for the festival: Binh Quoi Tourist Area 1: 0901 889 701; Binh Quoi Tourist Area 2: 0901 889 702; Binh Quoi Tourist Area 3: 0901 889 703; Tan Cang Tourist Area: 0901 889 704. Van Thanh Tourist Area: 0901 889 705; or hotline: 0901 889 709 - 0868 769 064.
Participating units in the Saigontourist Group 2024 Culinary Culture and Delicacies Festival:
Northern Vietnamese food stalls: Saigon - Ban Gioc Resort, Saigon - Ba Be Resort, Majestic Hotel - Mong Cai, Saigon Hotel - Phu Tho, Saigon Hotel - Ha Long, Caravelle Saigon Hotel, Continental Saigon Hotel, Binh Quoi Tourist Village;
Central Vietnam food stalls include: Saigon - Mui Ne Resort, Saigon - Ninh Chu Resort, Rex Saigon Hotel, Saigontourane Hotels, Saigon - Morin, Saigon - Kim Lien, Saigon - Dong Ha, Saigon - Quang Binh, Saigon - Da Lat, Saigon - Ban Me, Saigon - Phu Yen, Tan Cang Tourist Area and Saigontourist Travel Service Company;
Southern Vietnamese food stalls: Van Thanh Tourist Area, Saigon - Con Dao Resort, Saigon - Can Gio Eco-tourism Area, Thu Duc Golf Course Restaurant, Tay Ninh delicacies, Ben Tre delicacies, Saigontourist School of Tourism and Hotel Management, Grand Saigon Hotel, New World Saigon Hotel, Majestic Saigon Hotel, Oscar Saigon Hotel, Kim Do Hotel, De Nhat Hotel, Dong Khanh Hotel, Thien Hong Hotel, Saigon Hotel, Binh Quoi Tourist Village, Saigon - Phu Quoc Resort, Saigon - Rach Gia Hotel, Saigon - Vinh Long Hotel, VACS (airline meal service), Dam Sen Cultural Park, COFIDEC (Satra).
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