Premiere of “Fatherland in the Heart: The Concert Film” on VieON platform

“Fatherland in the Heart: The Concert Film” is a concert film directed by Nhan Dan Newspaper, co-produced with Sun Bright Creative Arts and Events Joint Stock Company.

The film is a strategic cultural product of Nhan Dan Newspaper, demonstrating the effort to elevate the value of Vietnamese culture, contributing to building the national brand in the integration period, where culture and creative industry play an increasingly important role.

Since its release, “The Fatherland in the Heart: The Concert Film” has received a warm welcome from audiences nationwide. At the cinemas where the film was shown, a large number of audiences “dyed” the screening rooms red with the red flag with yellow star, sang “Marching Song” together, and returned to the “concert in the cinema” atmosphere. Notably, all ticket sales profits were transferred to the Central Committee of the Vietnam Fatherland Front , contributing to sharing with people in flood-hit areas.

Following that success, Nhan Dan Newspaper launched the Unitour journey - screening films at universities across the country, to inspire patriotism and nurture national pride in the young generation. This is not only an opportunity for students to access a large-scale artistic product, but also an opportunity to better understand the creative journey behind a pioneering cultural work, thereby fostering responsibility and aspiration to contribute to the country.

The film premiered at Vin University and the University of Culture on November 26 and 27, and continued its journey to universities across the country.

The distribution of the concert film “Fatherland in the Heart: The Concert Film” on the VieON platform for free globally from December 5 affirms Nhan Dan Newspaper's strategic vision in enhancing the ability to spread cultural works with profound ideological significance and humanistic values.

This is not only an activity to expand the film's access channels, but also a step that clearly demonstrates Nhan Dan Newspaper's orientation in developing models of production and distribution of cultural products in a modern way, suitable to the current public reception trend.

Through global dissemination, the film not only brings the overseas Vietnamese and young people closer, but also contributes to expanding the space for cultural exchange, strengthening the connection of the overseas Vietnamese community with the national origin. This is a testament to a serious, methodical and long-term vision of cultural work - where each product does not only stop at artistic value, but is also planned as a practical contribution to the path of building a developed, modern and identity-rich Vietnamese cultural industry.

VieON is an entertainment application for watching movies, shows, and television with many exclusive Vietnamese movies; top music shows; Chinese, Korean, Thai movies... shown simultaneously, international movies from HBO Go and more than 120 diverse TV channels. Viewers can enjoy easily on any device such as smartphone, tablet, laptop or smart TV.

NHA ANH

Source: https://nhandan.vn/cong-chieu-to-quoc-trong-tim-the-concert-film-tren-nen-tang-vieon-post927910.html