“Homeland in the Heart: The Concert Film” is shown for free on digital platforms

“Fatherland in the Heart: The Concert Film” is a concert film directed by Nhan Dan Newspaper, co-produced with Sun Bright Creative Arts and Events Joint Stock Company.

The film is shown for free on VieON from December 5. Photo: Nhan Dan Newspaper

This is a strategic cultural product of Nhan Dan Newspaper, demonstrating the effort to elevate the value of Vietnamese culture, contributing to building the national brand in the integration period, where culture and creative industry play an increasingly important role.

“The Fatherland in the Heart: The Concert Film” is a film version developed from the National Concert “The Fatherland in the Heart” - a political art night at My Dinh National Stadium ( Hanoi ), where more than 50,000 multi-generational audiences joined together in national pride. The film was elaborately staged, reconstructed from the most precious moments of the night, using modern cinematic language, advanced recording technology and an international standard surround sound system.

The audience relived the proud atmosphere of the concert "Fatherland in the Heart". Photo: Nhan Dan Newspaper

Since its release, “The Fatherland in the Heart: The Concert Film” has received a warm welcome from audiences nationwide. At the cinemas where the film was shown, a large number of audiences “dyed” the screening rooms red with the red flag with yellow star, sang “Marching Song” together, and returned to the “concert in the cinema” atmosphere. Notably, all ticket sales profits were transferred to the Central Committee of the Vietnam Fatherland Front , contributing to sharing with people in flood-hit areas.

The distribution of the concert film “Fatherland in the Heart: The Concert Film” on the VieON platform for free globally from December 5 affirms Nhan Dan Newspaper's strategic vision in enhancing the ability to spread cultural works with profound ideological significance and humanistic values.

This is not only an activity to expand the film's access channels, but also a step that clearly demonstrates Nhan Dan Newspaper's orientation in developing models of production and distribution of cultural products in a modern way, suitable to the current public reception trend.

In parallel with the dissemination of films on digital platforms, Nhan Dan Newspaper also launched the Unitour journey, screening “Fatherland in the Heart: The Concert Film” at universities across the country, to inspire patriotism and nurture national pride in the young generation.

Source: https://hanoimoi.vn/to-quoc-trong-tim-the-concert-film-chieu-mien-phi-tren-nen-tang-so-725644.html