From December 6 to 14, the 29th Artigiano International Handicraft Fair took place at the Exhibition Center in Milan, the capital of Lombardy, the largest economic and cultural center of Italy. The fair was attended by nearly 3,400 businesses from 100 countries around the world, including Vietnamese businesses.
This year, under the chairmanship of the Hanoi Department of Agriculture and Environment, the Vietnam Pavilion is organized with a strategic vision, focusing on the theme "Vietnam OCOP Products: Convergence of Values - Spreading Culture".
The “Hanoi - Vietnam” exhibition area is over 100 square meters in size, designed to be open, luxurious, and imbued with contemporary Asian identity. This is not only a space to introduce products but also a cultural bridge, helping European visitors directly experience the quintessence of Vietnamese art and cuisine .
At the fair, 10 prestigious enterprises from Hanoi and other provinces and cities brought a variety of sophisticated handicraft products such as ceramics, silk (Handysilk brand), bamboo and rattan, and high-quality OCOP agricultural products such as tea, coffee, cashew nuts, and dried fruits. The presence of these products, from the hands of craft village workers to local agricultural products, affirmed the message of the crystallization between tradition and export standards.
Through meetings and exchanges with Italian partners, the two sides deeply analyzed consumer trends, global aesthetic trends, and agreed on the importance of long-term cooperation in the sustainable development of the handicraft industry. The common goal is to build action programs to promote the cultural values and quintessence of Vietnamese craft villages, ensuring that Vietnamese OCOP products are not only goods but also cultural ambassadors in the international market.
Artigiano Milan 2025 Fair once again affirms itself as an effective platform, helping to enhance the national brand image and open the door to trade for Vietnamese products in the largest economic and cultural center of Italy.
Source: https://baohaiphong.vn/dau-an-dac-sac-viet-nam-tai-hoi-cho-thu-cong-my-nghe-quoc-te-artigiano-milan-2025-528920.html
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