Destination of the most luxurious hotel brands, Phu Quoc moves towards luxury island status

ANTD.VN - Attracting a series of world -famous resort brands, Phu Quoc is on a broad path to becoming a luxury island in the world.

Heaven is not only nature…

In the world, one of the "paradise islands" that is always on the list of must-see destinations every year is Bora Bora - the jewel of France. The island is hidden among the enchanting lagoons in the South Pacific , part of the Polynesian archipelago (France) with a warm climate all year round, and is also a place where the most luxurious experiences from leading resort brands such as InterContinental, Four Seasons, St Regis, Le Meridien... This place is also always a favorite destination of tycoons and famous stars such as Meg Ryan, Ellen DeGeneres or Kim Kardashian...

Bora Bora is home to the most luxurious hotel and resort brands.

Maldives is also such an island. There, you will see that in addition to the beautiful nature, luxury hotel and resort brands are a guarantee that when you come to Maldives, you will enjoy the world's top-class services. Four Seasons, One & Only, Six Senses... or Mandarin Oriental, the "brands of brands" in the hotel industry have gathered in this small island nation, as an affirmation that, if Maldives did not have the presence of these brands, this place could not be a true resort paradise.

The success of Bora Bora or Maldives also shows that to become a luxury tourist paradise of the world, landscape advantage is a necessary factor, but the sufficient factor lies in the "attraction" from premium experiences, "tailored" for high-class guests.

Located in the Gulf of Thailand, west of Vietnam, there is also an island that is considered to be no less than any paradise in the world, that is Phu Quoc.

Phu Quoc has recently caught the attention of many high-end resort brands.

With 150km of coastline, Phu Quoc possesses breathtakingly beautiful beaches stretching from the north to the south of the island. The wild beauty with gentle waves, calm winds, clear emerald green sea, creamy white sand beaches amidst vast forests and diverse ecosystems... has made Phu Quoc praised and compared to Bora Bora or the long-famous Fiji, Phuket, Bali, Maldives. And it is understandable that this gem has recently caught the attention of many high-end resort brands such as Marriott International, Accor Hotels, Hilton Worldwide, Best Western Premier, Park Hyatt...

The appeal of the "branded" resort collection

In 2016, the world's leading hotel management group Marriott International of the US, together with Sun Group - Asia's leading tourism group, launched the 5-star++ resort JW Marriott Phu Quoc Emerald Bay, turning Phu Quoc into a new "check-in" spot for celebrities and the rich in the world, with a unique design concept and unprecedented high-class resort experiences on the pearl island.

JW Marriott Phu Quoc Emerald Bay has turned Phu Quoc into a new "check-in" spot for the world's rich.

Just 2 years later, the resort became so famous and attractive that Indian billionaire Kaabia Grewal did not hesitate to ignore the Maldives, choosing this resort as the venue for a lavish 7-day and night wedding, with the participation of 700 guests and 125 artists from many countries. This is considered one of the 9 most anticipated weddings in India in 2019, attracting special attention from the global media. Over the years, the resort has also continuously won many awards from many international tourism organizations such as "Asia's Leading Villa Resort"; "World's Leading Resort and Spa" honored by the World Travel Awards.

From the success of JW Marriott Phu Quoc Emerald Bay, Marriott International has recently continued to sign a cooperation agreement with Sun Group, managing two more luxury brands in Hon Thom, Phu Quoc: Ritz Carlton Reserve and The Luxury Collection.

Perspective image of Ritz Carlton Reserve Hon Thom Island

Ritz Carlton Reserve is the highest class brand of The Ritz Carlton, with only 7 resorts (including the resort at Hon Thom) worldwide. Each resort is called a "reserve", because the criteria for choosing destinations of Ritz Carlton Reserve resorts are always the most sophisticated "hidden corners" of the world, helping to bring guests unusual discovery experiences, excitement from unexpected adventures, and luxurious experiences beyond imagination.

Perspective image illustrating The Luxury Collection Hon Thom Island

Meanwhile, The Luxury Collection is another unique luxury story, told through the charm and unique cultural treasures of the destination, making each trip of the visitors like a film filled with unexpected emotions about the place they stop.

The appearance of two of the world's most luxurious brands on Hon Thom, as said by Mr. Dang Minh Truong - Chairman of the Board of Directors of Sun Group, is a global recognition of the island as an attractive and luxurious tourist destination for tourists looking for world-class experiences. Because a destination that meets the standards to be managed by these high-end "branded" brands is not simple. Many strict criteria are set. For example, one of the highlights of the Ritz Carlton Reserve brand's operations, when going anywhere in the world, is the commitment to preserving and respecting the natural ecosystem. The resorts under the Ritz Carlton Reserve brand are not only unique designs hidden among the most pristine and beautiful lands in the world, but are also meticulously cared for to minimize impacts on nature, enhance the natural beauty of the surrounding environment and at the same time focus on promoting activities that help raise people's awareness of the environment. Ritz Carlton Reserve chose the project at Hon Thom of Sun Group, also because of these criteria.

The joining of two of the world's most luxurious resort brands will be the stepping stone for Phu Quoc to become the new Maldives of the world.

Earlier this year, the world's leading travel magazine Travel + Leisure of the US announced a list of 23 most worth-visiting destinations in 2023, in which Phu Quoc ranked 3rd on the list and was praised as the new star of Vietnamese tourism. In September 2023, the only news agency in Korea - Yonhap News praised Phu Quoc as "Vietnam's Maldives".

Many noble titles have been given by the media and tourists to honor the pearl of Phu Quoc. And the appearance of two brands that are considered “king of hotels, hotel of kings” will be a new step for the Pearl Island to confidently step forward, on the journey to become a new Bora Bora or Maldives of the world.

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