Bringing policies closer to the border people of Buon Don

In the border commune of Buon Don, a multi-channel communication strategy has helped nearly 7,000 people in 8 villages in the area promptly access multidimensional poverty reduction policies.

Poor information is one of the invisible barriers that hinders multidimensional poverty reduction in border communes and remote areas of the province. Untimely information means that people will have delayed access to policies, science and technology and public services.

Public address system in Buon Don border commune.

In the border commune of Buon Don, the multi-channel communication model, with grassroots loudspeakers as the main source, is becoming an important "policy bridge", helping ethnic minorities remove information barriers.

For many years now, loudspeakers have become a habit, a part of the rhythm of life on the frontier. Every day, loudspeakers are broadcast twice a day, in the morning from 4:45 to 7:00 and in the afternoon from 5:00 to 6:45. This is the "golden" time for all information channels to easily reach people before going to the fields or when returning home after a day of work.

The announcer of Buon Don Commune Radio Station broadcasts news and current events of the day to the people through the radio system.

Ms. H Vong Xa Byă, in charge of the grassroots radio station, is the person who directly implements and synthesizes thousands of news and articles to post and broadcast over the past many years. The content is carefully selected by her and her colleagues, diverse, from positive life messages, reminding people to take care of their health, work on time; to announcements, propaganda, mobilizing people to make ID cards, warnings of floods in the area or information on security and order... The loudspeaker has become an official information channel for people to trust and follow.

The electronic information page of Buon Don commune regularly updates new procedures and information in the locality and the whole province.

Ms. H Lem Knul (Buon Don) shared: “The family that sells groceries is very busy, they don’t have time to look at their phones, so the loudspeaker is the main information channel. The loudspeaker is very practical, always supporting people to update all notifications in a timely manner, so that they can feel secure living and doing business in the border area.”

Along with grassroots radio, Buon Don commune is actively implementing digital transformation, ensuring that no target group is left out. Diversifying communication channels plays an important role in popularizing, guiding and propagating people about the use of information technology in production and improving the quality of digital service use.

People can scan QR codes to research documents and administrative procedures at the commune's information board.

In particular, after operating a two-level local government, Buon Don commune has used the Commune Information Portal to regularly update news, administrative procedures and many other contents that people are interested in, such as: new rural construction, development planning, tourism , digital transformation...

Right at the bulletin board posting administrative procedures, the local administration has also digitized them by scanning QR codes for easy access and lookup of records and procedures.

Search for local news and information on your smartphone.

In addition, since the beginning of the year, the commune has also made hundreds of billboards, banners, and propaganda posters and mobilized people to hang more than 2,000 flags on holidays, reinforcing communication messages through images.

Mr. Hoang Trong Hieu, Head of the Department of Culture and Society of Buon Don commune, said that in recent times, the commune has widely propagated policies and projects under the National Target Program on Sustainable Poverty Reduction through radio, newspapers, banners, and billboards.

The impressive results of the communication work are that the rate of ethnic minorities watching television is 100%; the majority of ethnic minorities listen to the radio. This information coverage has reached the maximum level, creating a solid foundation for receiving and implementing major policies.

The system of billboards and propaganda slogans contributes to bringing the Party's guidelines and policies and the State's policies closer to the people in the border areas.

In the coming time, the commune will continue to maintain and upgrade the sound quality and content of the grassroots broadcasting system, ensuring that the content is increasingly diverse and attractive. In addition, it will continue to invest more in the Electronic Information Portal and digital administrative solutions, ensuring that no one is left behind in the national digital transformation.

 

Source: https://baodaklak.vn/xa-hoi/202512/dua-chinh-sach-den-gan-ba-con-bien-gioi-buon-don-d220855/